Provision of Branding Services

Sheffield Children’s NHS Foundation Trust is seeking to engage with a creative and branding agency to work in partnership with our communications and marketing team to refresh and enhance the core Sheffield Children’s brand. The objective is to develop a cohesive and consistent brand identity, hierarchy, and set of guidelines that will streamline and strengthen our overall brand framework.<br/><br/>The goal is to create a brand that clearly defines its relationship with partner and sub-brands, is aligned with both our heritage and future ambitions, reflects our marketing and communication objectives, and offers flexibility for use across various online and offline channels.<br/><br/>The project will be delivered in key phases, as outlined below:<br/><br/>Understand: This phase will involve conducting research to gather feedback from patients, families, staff, and other stakeholders. The aim is to gain insights into current perceptions of Sheffield Children’s, identify opportunities for brand development, and generate creative ideas that will resonate with all audiences interacting with the Trust.<br/><br/>Define: Using the insights from the research, this phase will focus on defining a compelling brand platform, establishing a clear brand architecture (including naming conventions), and developing the brand’s core pillars and narrative.<br/><br/>Design and Refine: A series of visual concepts will be developed to bring the brand story to life. An iterative creative process, incorporating stakeholder feedback, will determine the most effective and relevant creative direction, culminating in the final visual identity, including logo design and overall aesthetic.<br/><br/>Delivery: The final phase will involve the creation of a comprehensive set of brand guidelines and graphic assets, forming a toolkit for the Trust’s brand usage moving forward. These guidelines will provide a framework for the development of sub-brands.<br/><br/>We are seeking market engagement through this Prior Information Notice to gather insights that will help shape the development of our branding services specification.<br/><br/>For access to our draft documentation, including the specification, please refer to Atamis reference C333897 or contact Rebekah.Bradshaw@nhs.net.