Public Relations, Graphic Design & Filmography Framework ORE/24/055

Supporting ORE Catapult’s PR and campaign activity at a strategic and tactical level.

Activities include, but shall not be limited to:

• Strategic planning and insight.
• Identifying media opportunities, drafting media content, interviewing spokespeople,

drawing up target media lists, media target recommendations (national, regional and

vertical channel trade press), reporting and evaluation.

• Strategic PR support through planning, scripting and storyboarding supporting material, and

full campaign implementation.

• Social media – strategy, copywriting, implementation e) Advertising – strategy and

campaigns, design, liaison with ad-buying agencies.

• Providing ad hoc media relations and PR support as directed by the in-house ORE Catapult

communications team.

• Contribute thought leadership and offer strategic communications guidance, advice, and

support as required

Graphic Design

Design of ORE Catapult branded materials, adhering to branding guidelines at all times whilst

incorporating the Innovate UK guidance material. This shall include, but not be limited to:

• Banners;
• exhibition stands;
• brochures;
• leaflets;
• power point presentation;
• reports and documentation;
• digital materials such as web banners, adverts, social media graphics and email signatures;
• branding across both digital and print; and
• Brand design and development for collaborative UK, EU and international projects.

Photography Industrial

2.3.1 Photography covering, but not to be limited to:

• offshore renewable energy technology and its applications;
• event and project-based photography;
• people photography;
• stock image sourcing
• press and PR photography; and
• post-photography editing

Videography

Provision of videography services including, but not to be limited to:

• Production of video footage and features effectively relaying ORE Catapult key messages;
• developing a script based on a clear brief;
• use of animation and graphics;
• filming and drone work; and
• video editing