Find a TenderAwardedContract details notice

Published 16 Oct 2025, 16:41 BST

Official UK procurement notice

Research: Consumer Insights Tracker

Official notice

Authority: The Food Standards Agency (Central government)

ServicesOpen procedureAbove thresholdSME suitableVCSE suitable

Sectors: Research & Development (R&D) (73)Business Services & Consultancy (79) Delivery: UK

Published estimate£219,000≈ £73k / year · £262,800 inc. VAT3.6% below published estimate

Submissions closed 17 Nov 2025awarded 19 Dec 2025

Awarded to YOUGOV PLC

Contract term 3 yrsends 31 Mar 2029 · extension options published · starts 1 Apr 2026

What is being bought

Published requirement description

The Food Standards Agency (FSA) has awarded a contract for the delivery of the Consumer Insight Tracker. The FSA has been conducting monthly surveys with consumers (the Consumer Insights Tracker) since the start of the Covid-19 pandemic in April 2020. The surveys have evolved over time to meet emerging needs. The contract will deliver the FSA’s Consumer Insights Tracker for the next 3 years (with annual break clauses). The supplier will be responsible for all aspects of the project, including recruitment, sampling, logistics and project management.

The authority expects to re-tender this requirement around 1 Oct 2028, 23:59 BST.
No preliminary market engagement: No market engagement has been carried out

CPV: Market and economic research; polling and statistics · Market research services · Research and development services and related consultancy services · Social research services

The lotProcurement structure

single lot · value published

Lot #1Awarded 3 yrsSMEVCSEPublished value£219,000

Contract period: 1 Apr 2026 – 31 Mar 2029 (3 yrs)Value: £219,000 exc. VAT · £262,800 inc. VAT

Delivery: UKEligibility: SME eligibleVCSE eligible

Extensions: Annual break clauses

73000000 Research and development services and related consultancy services 79300000 Market and economic research; polling and statistics 79310000 Market research services 79315000 Social research services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 80%Price: 20%

Published sub-criteria (2)

Technical Envelope: 80%
Financial Envelope: 20%

Published award criteria (2)

Technical Envelope
Financial Envelope

What this means for your bid

Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record

Procedure method: Open procedure
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Procurement category: Services
Notice status: Awarded
Procurement threshold: Above threshold (FTS publication)
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Yes · next expected 1 Oct 2028
First published: 16 Oct 2025, 16:41 BST
Last source update: 26 Feb 2026, 12:18 GMT
Award evaluation window: Submission end – 12 Jan 2026
Authority reference: C395573
FTS notice number: 2025/S 000-066051
Latest notice: Contract details notice (UK7)
Classification (CPV): Market and economic research; polling and statisticsMarket research servicesResearch and development services and related consultancy servicesSocial research services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-05ce51 Find a Tender

Review and risk notes

Risks: Regulatory or public health circumstances, change of scope or budget.

How it was run

Official notice

Run through: Atamis legacy domain (health-family.force.com) · Who buys & how to bid on Atamis

Supplier login requiredElectronic submission allowedLanguage: EN

Access & registration note: Legacy Salesforce domain still used in notices — use the current Atamis portal · this portal address is a legacy domain; the operator has migrated

Submission deadline: 17 Nov 2025, 12:00 GMT
Clarification deadline: 3 Nov 2025, 12:00 GMT
Submission channel: Official e-sourcing portal
Electronic submission: Allowed
Accepted languages: en

Detailed submission instructions & authority contactsFrom official release

Tenders for FSA funded projects must be submitted through the health-family single e-Commercial System (Atamis), using the following link: health-family.force.com/s/Welcome ↗.

Timeline

16 Oct 2025 → 1 Apr 2026 · 8 dates

Tender notice published375 days ago
16 Oct 2025, 16:41 BST
Clarification questions by357 days ago
3 Nov 2025, 12:00 GMT
Submission deadline343 days ago
17 Nov 2025, 12:00 GMT
Assessment summaries sent295 days ago
5 Jan 2026
Award decision expected by287 days ago
12 Jan 2026, 23:59 GMT
Standstill ends271 days ago
28 Jan 2026, 23:59 GMT
Latest notice published242 days ago
26 Feb 2026, 12:18 GMT
Contract starts209 days ago
1 Apr 2026, 00:00 BST

Notice history

5 events · 3 releases on Find a Tender · since 16 Oct 2025

Tender notice published
16 Oct 2025, 16:41 BST
UK4
Contract award notice published
19 Jan 2026, 17:22 GMT
UK6
Status changed to complete
19 Jan 2026, 17:22 GMT
Contract signature expected
9 Feb 2026, 23:59 GMT
scheduled
Contract details notice published
26 Feb 2026, 12:18 GMT
UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £211,2001 award exc. VAT

Bids received 54 from SMEs

Contracts signed 1latest 24 Feb 2026

Awarded to	Value	Date	Status
YOUGOV PLC1 Apr 2026 – 31 Mar 2029	£211,200	19 Dec 2025	Awarded

Contracts

Research: Consumer Insights Tracker · YOUGOV PLC
Signed
24 Feb 2026
Value
£219,000
Period
1 Apr 2026 – 31 Mar 2029
Status
active
Options
Annual break clauses
No agreed KPIs: Set out within CCS framework

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
5final-stage tenders	4	0	—

Contracting authority & participating public bodies

Food Standards Agency

Contracting authorityPublic authority - central government GB-PPON: PJRM-6866-LYYX YO1 7PR, York, Yorkshire & Humber, YO1 7PRContact name, email

Bidders & participating suppliers

1 commercial party on the notice

YouGov PlcAwarded supplierGB-PPON: PRLT-2433-XDMZ 50 Featherstone Street, London, London, EC1Y 8RTContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender26 Feb 2026, 12:18 GMT
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender19 Jan 2026, 17:22 GMT
Tender notice tenderTender noticeUK4Tender notice on Find a Tender16 Oct 2025, 16:41 BST