Find a TenderAwarded
Published 17 Mar 2021, 15:07 GMT

Official UK procurement notice

Student Recruitment and Conversion Service

Official notice

Authority: University Of York (Pelican) (Education)

ServicesNegotiated without publication of a contract notice
Awarded value£1,300,000published contract · exc. VAT
Awarded 16 Mar 2021
Awarded to QS Enrolment Solutions Ltd

What is being bought

Published requirement description

The University requires a managed service that improves the speed and rate at which initial approaches from prospective students are converted into enrolments of those students.

CPV: Higher education services

The lotProcurement structure

single lot · no lot value published
Lot #1The University is looking to improve the speed and rate at which it converts initial…

The University is looking to improve the speed and rate at which it converts initial approaches from prospective students to enrolment of those students. To this end, the University requires a managed service that provides:

  • Enquiry & Offer Management - including dedicated resource providing multi-channel, personalised one-to-one responses to inbound queries and proactive marketing automation services 20 hours a day including marketing automation nurturing.
  • Proactive Offer Conversion Services - proactive, personalised one-to-one engagement to encourage conversion to enrolments.
  • Admissions Services - provision of extra expert resource at peak times to improve turnaround times.
  • Access to a Customer Relationship Management system to provide one-to-one student engagement and detailed student journey tracking.
Extensions: The service will be reviewed at the end of an initial 3 year period with an option to extend for a further 3 years.

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
  • Price

Procedure terms & legal framework

From the official record
Procedure method
Negotiated without publication of a contract notice
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
17 Mar 2021, 15:07 GMT
Last source update
17 Mar 2021, 15:07 GMT
Authority reference
UY/PROC/778
FTS notice number
2021/S 000-005424
Classification (CPV)
Higher education services
Delivery area
Yorkshire & Humber (UKE21)
Official registry OCID
ocds-h6vhtk-029ca1 Find a Tender
Why no open competition

The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons

Published justification

This is a group of highly-specialised services and market analysis has not revealed any alternative provider with a track record of delivering similar services to similar organisations to the University of York. The University believes that this provider is the only single supplier who can holistically provide the unique and specific combination of services, experience, technology and data required by the University including access to detailed Domestic and International Student Survey data, a CRM and student mobility software.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £1,300,0001 contract exc. VAT
Contracts signed 1latest 16 Mar 2021
Awarded toValueDateStatus
QS Enrolment Solutions Ltd£1,300,000 †—Awarded

Contracts

Contracting authority & participating public bodies

UNIVERSITY OF YORK

Contracting authorityEducationBody governed by public lawEducation University of York, YORK, Yorkshire & Humber, YO105DDContact name, email, phone

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.