Official UK procurement notice
The Provision of Media Buying Services
Authority: University of Strathclyde (Education)
What is being bought
Published requirement descriptionThe University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.
CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services
The lotProcurement structure
single lot · no lot value publishedLot #1The University of Strathclyde requires a Media Buying Agency to provide strategic…Renewal
The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty’s strategic intents.
The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany.
The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation.
The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality: 80%
- Commercial: 20%
Published award criteria (2)
- Quality: 80
- Commercial: 20
- Economic & financial standing
4B.1.2 Bidders will be required to have an average yearly turnover of a minimum of 1,000,000 GBP for the last three (3) years.
4B.5.1-4B.5.3 It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below:
Employer’s (Compulsory) Liability Insurance = 5,000,000 GBP
Public Liability Insurance = 2,000,000 GBP
Professional Risk Indemnity Insurance = 2,000,000 GBP
- Technical & professional ability
4C.1.2
Minimum: 4C.1.2 Bidders will be required to provide examples of services carried out in the past three years that demonstrate that they have the relevant experience to deliver the services as described in part II.2.4 of the Contract Notice or the relevant section of the Site Notice. The b…
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 28 Jun 2022, 11:08 BST
- Last source update
- 28 Jun 2022, 11:08 BST
- Award evaluation window
- 28 Jul 2022 – …
- Authority reference
UOS - 24148 - 2022- FTS notice number
2022/S 000-017597- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-034b63Find a Tender
Publisher note: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015. The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 40781. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 (SC Ref:696883)
How it was run
Official notice- Submission deadline
- 28 Jul 2022, 12:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bid validity
- 120 days from the deadline
- Bids opened
- 28 Jul 2022, 12:00 BST
Timeline
28 Jun 2022 → 28 Jul 2022 · 3 dates- Notice published28 Jun 2022, 11:08 BST
- Submission deadline28 Jul 2022, 12:00 BST
- Bids opened28 Jul 2022, 12:00 BST
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Glasgow Sheriff CourtReview body
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.