UK_1177 Global CE Marketing Social Media and Newsletters performance analysis research

To deliver our organisational vision and strategy, the British Council's Marketing team is transforming our digital platforms and communications. Our vision is to enhance audience experiences through compelling storytelling and world-class campaigns. We will achieve this by providing real-time, personalised content powered by data, and by continuously measuring its impact. This will be enabled through a modern content management system, a clear domain strategy, and content approaches that reflect our evolving brand.