8d866cf3-ecdb-4522-a0f9-52624bdfd20f - US_25208 - Student Admissions and Conversion Support

8d866cf3-ecdb-4522-a0f9-52624bdfd20f

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US_25208 - Student Admissions and Conversion Support

The aim of this exercise is to understand the market’s ability to support the University of Sussex’s Admissions team and International Office in increasing student numbers for the 2026/27 intakes.

We are broadly defining the areas as “Admissions” support in processing applications and

dealing with offers and acceptances and “Conversion” support looking to provide

communications to offer holding students to nurture them to successful enrolment.

This PME exercise is forming part of our discovery to identify if there is a viable, affordable,

externally offered service/services that can improve student numbers working alongside the

efforts of our internal teams whilst reducing the burden on those teams. There is also

internal discovery activity taking place.

The purpose of PME is to allow development of the university’s requirements, design the

procedure and prepare tender documents, identify suppliers who may be able to supply the

services and identify likely contractual terms. To this end we will ask questions

about what this could look like from the process through to terms and conditions.

Aims of the contract(s)

Provide optimal intake in 2026/7 of overseas PGT students.

Admissions: (Admissions Team)

a) Provide quality support (ensuring completed and accurate documentation) with

admissions processing focussing on our PGT (Post Graduate Taught) Overseas

applicants, (piloting applications from South Asia in the first instance c.4,000), to

work towards quality processing and KPIs such as a 48-hour application to offer

turnaround time.

b) Supplier will be responsible for compliance of applications, ensuring that

applicants meet English entry standards, have ATAS clearance where required and

have all necessary paperwork to ensure compliance with UKVI expectations.

Conversion: (International Office)

a) Provide additional functionality necessary to support the University’s student

recruitment communications with Overseas PGT pre-applicants, applicants and

offer holders.

b) Converting offer holding students beginning in March 2026 to impact on intakes in

2026 in the first instance. The aim of the partnership is to expand and improve

conversion activity at a time when the CEA Marketing team is transitioning from an

end-of-life Anthology CRM product to a new CRM provider, Dot Digital.