Official UK procurement notice
Advertising and Sponsorship Partner
Authority: Cardiff Council (Local council)
What is being bought4 lots · detail below
Published requirement descriptionThe City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets, over the last two contract terms have generated a significant annual income. The asset types include roundabouts, street furniture, lampposts and mobile assets. This non digital advertising and sponsorship tender seeks to maximise this opportunity this by the procurement of agents who will generate an increased and sustainable annual income stream going forward.
The City of Cardiff Council (CCC) is nearing the end of the current term of the successful Advertising and Sponsorship contract with Market leaders. We are now in the position to offer a new contract opportunity to assist CCC to exploit its corporate assets to generate sustainable maximised income so that revenue can be used to support corporate activities through sponsorship and advertising activities. The overall contract will be awarded for 3 years with the option to extend for a further 2 years (subject to annual review).
CPV: Advertising management services · Advertising services
Lots and requirements (4)Procurement structure
4 lots · no lot values published · same evaluation weights on every lotLot #1Roundabouts and VergesRenewal
The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of Roundabouts and verges. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike.
The current supplier owns all installed signage in-situ. Any new supplier will need to supply and install their own signage at their cost.
The following specification sets out the scope, the asset types and a detailed list of defined asset locations. Detailed requirements are also fully explained, together with performance criteria, constraints and contract management stipulations.
Lot #2Lamp Posts Outside City CentreRenewal
The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of approximately 2000 Lampposts columns. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike.
Lot #3City Centre Lamp Posts & Bench EndsRenewal
The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy and exposure across its road network to be seen by road users. and pedestrians alike.
Lot #4Promotional Activation SitesRenewal
The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (3)
- Quality: 30
- Social Value: 5
- Price: 65
- Price carries 65 of 100 points: a 10% discount moves about 6.5 points. This one is won on the number: sharpen the price before polishing the prose.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 30 Oct 2024, 14:09 GMT
- Last source update
- 30 Oct 2024, 14:09 GMT
- Award evaluation window
- 22 Nov 2024 – …
- Authority reference
ERFX1008540- FTS notice number
2024/S 000-035181- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04b29aFind a Tender
Publisher note: NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=145516. (WA Ref:145516) The buyer considers that this contract is suitable for consortia.
How it was run
Official notice- Submission deadline
- 22 Nov 2024, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bids opened
- 22 Nov 2024, 12:00 GMT
Timeline
30 Oct 2024 → 22 Nov 2024 · 3 dates- Notice published30 Oct 2024, 14:09 GMT
- Submission deadline22 Nov 2024, 12:00 GMT
- Bids opened22 Nov 2024, 12:00 GMT
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria