Bespoke Citizen Segmentation Tool and Visualisation

Official notice

Authority: West Midlands Combined Authority (Local council)

ServicesAward procedure without prior publication of a call for competition

Sectors: IT Services & Software (72) Delivery: West Midlands (UKG)

Awarded value£175,980published contract · exc. VAT

Awarded 21 Jan 2026no call for competition

Awarded to Experian Limited

What is being bought

Published requirement description

Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better

services, influence behaviour change, and improve communications across its strategic priorities

CPV: Data management services

The lotProcurement structure

single lot · no lot value published

Lot #1Procurement of a segmentation tool to provide actionable citizen insights, enabling…Awarded

Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better

services, influence behaviour change, and improve communications across its strategic priorities

Delivery: West Midlands

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 26 Jan 2026, 12:28 GMT
Last source update: 26 Jan 2026, 12:28 GMT
Authority reference: PRT-TFWM-SMG-2025-0003
FTS notice number: 2026/S 000-006613
Classification (CPV): Data management services
Delivery area: West Midlands (UKG)
Official registry OCID: ocds-h6vhtk-060e6c Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route.
The CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £175,9801 contract exc. VAT

Bids received 1

Contracts signed 1latest 21 Jan 2026

Awarded to	Value	Date	Status
Experian Limited	£175,980 †	—	Awarded

Contracts

Contract 006613-2026-1 · Experian Limited
Signed
21 Jan 2026
Value
£175,980
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids	—	—	—

Contracting authority & participating public bodies

West Midlands Combined Authority

Contracting authorityLocal CouncilRegional or local authorityData Segmentation and Visualisation GB-COH: 11658734 16 Summer Lane, Birmingham, West Midlands, B193SDContact name, email

Dispute resolution & review bodies

The High Court of England and WalesReview body London

Bidders & participating suppliers

1 commercial party on the notice

Experian LimitedAwarded supplierGB-COH: 653331 Nottingham, East Midlands

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.