Find a TenderAwardedContract award notice

Published 14 Apr 2025, 15:49 BST

Official UK procurement notice

BFI London Film Festival Creative Refresh

Official notice

Authority: British Film Institute (Charity / VCSE)

ServicesBelow threshold - open competitionBelow threshold

Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published

Published estimate£70,000≈ £23k / year · £84,000 inc. VAT

Submissions closed 9 May 2025awarded 24 Jul 2025

Awarded to PENTAGRAM DESIGN LIMITED

Contract term 3 yrsends 30 Jun 2028 · up to 29 Jun 2030 with extensions · starts 30 Jun 2025

What is being bought

Published requirement description

In 2026, the Festival turns 70 and we are taking this opportunity to refresh the look and feel of the BFI London Film Festival brand after several years iterating on our current visual identity. We continue to be excited by the potential of the current ‘cascade’ iconography, but we are not committed to retaining it as the core iconic reference point for the Festival and would like to explore other creative propositions. This identity will be the basis for all branding and promotional collateral produced for the Festival and will be used to engage the broadest possible B2C and B2B audiences in London, around the UK and internationally.

CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising services · Marketing services

The lotProcurement structure

single lot · value published

Lot #1AwardedRenewal 3 yrsPublished value£70,000

Contract period: 30 Jun 2025 – 30 Jun 2028 (3 yrs) · up to 29 Jun 2030 with extensionsValue: £70,000 exc. VAT · £84,000 inc. VAT

Extensions: 2 year extension available

79340000 Advertising and marketing services 79341000 Advertising services 79341100 Advertising consultancy services 79341400 Advertising campaign services 79342000 Marketing services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Lot awarding rule: Quality 80%, Value for Money 20%

Procedure terms & legal framework

From the official record

Procedure method: Below threshold - open competition
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Procurement category: Services
Notice status: Awarded
Procurement threshold: Below threshold
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 14 Apr 2025, 15:49 BST
Last source update: 24 Jul 2025, 14:22 BST
Authority reference: 2025/429
FTS notice number: 2025/S 000-015049
Latest notice: Contract award notice (UK6)
Classification (CPV): Advertising and marketing servicesAdvertising campaign servicesAdvertising consultancy servicesAdvertising servicesMarketing services
Delivery area: Not published
Official registry OCID: ocds-h6vhtk-0502b9 Find a Tender

How it was run

Official notice

Run through: In-tend · Who buys & how to bid on In-tend

Supplier login requiredElectronic submission allowed

Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup

Submission deadline: 9 May 2025, 13:00 BST
Clarification deadline: 2 May 2025, 13:00 BST
Submission channel: Official e-sourcing portal
Electronic submission: Allowed

Detailed submission instructions & authority contactsFrom official release

Please register at www.in-tendhost.co.uk/bfi/aspx/Home ↗ to see tender documents.

Timeline

14 Apr 2025 → 24 Jul 2025 · 5 dates

Tender notice published
14 Apr 2025, 15:49 BST
Clarification questions by
2 May 2025, 13:00 BST
Submission deadline
9 May 2025, 13:00 BST
Contract starts
30 Jun 2025
Latest notice published
24 Jul 2025, 14:22 BST

Notice history

4 events · 2 releases on Find a Tender · since 14 Apr 2025

Tender notice published
14 Apr 2025, 15:49 BST
UK4
Contract award notice published
24 Jul 2025, 14:22 BST
UK6
Status changed to complete
24 Jul 2025, 14:22 BST
Contract signature expected
29 Jul 2025, 00:59 BST
scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £70,0001 award exc. VAT

Bids received 1

Named bidders 1published on the award notice

Awarded to	Value	Date	Status
PENTAGRAM DESIGN LIMITED29 Jul 2025 – 1 Oct 2028 · up to 1 Oct 2030Extensions: 2 year extension available	£70,000	24 Jul 2025	Awarded

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1final-stage tenders · 38 at stage one	0	0	—

Who bid

wonPENTAGRAM DESIGN LIMITED · Greater London

Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.

Contracting authority & participating public bodies

British Film Institute

Contracting authorityPublic authority - sub-central government GB-CHC: 287780 21 STEPHEN STREET, LONDON, London, W1T 1LNContact email

Bidders & participating suppliers

1 commercial party on the notice

PENTAGRAM DESIGN LIMITEDAwarded supplier 11 Needham Road, London, London, W11 2RPContact email

Official documents & specifications (3)

Official links; attachments are not copied

Tender pack and attachments

Bidding documents and specifications tenderBidding documents and specificationsPlease register at https://www.in-tendhost.co.uk/bfi/aspx/Home to see tender documents.

Notices published for this procedure

Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender24 Jul 2025, 14:22 BST
Tender notice tenderTender noticeUK4Tender notice on Find a Tender14 Apr 2025, 15:49 BST