Brand Identity Development for the New Passenger Watchdog

Lot awarding rule: Evaluation Criteria Tenders will be evaluated using the following weighted criteria: Quality and relevance of approach - methodology, creative process, and how the supplier will meet our objectives 30% Relevant experience and capability - track record of similar work, quality of case studies, team expertise 25% Value for money - cost breakdown, deliverables offered, and efficient use of budget 25% Understanding of audience and context - demonstrated understanding of our audiences, values, and public sector requirements 15% Delivery timescales and project management - realistic timeline, clear milestones, and ability to meet deadlines 5% Suppliers must score a minimum of 60% overall to be considered for award. Transport Focus reserves the right to request presentations or interviews from shortlisted suppliers before making a final decision.

• Condition of participation

  Supplier Requirements

  Suppliers must demonstrate:

  • Relevant experience - proven track record in brand identity development for public sector organisations, watchdogs, regulators, or similar bodies
  • Creative capability - portfolio showing high-quality brand identity work with clear strategic rationale
  • Research skills - ability to gather and analyse audience insights efficiently
  • Understanding of the public sector context - familiarity with public sector values, constraints, and the need for value for money
  • Resource and capacity - ability to deliver all requirements within the specified timescale and budget
  • Team credentials - details of the team members who would work on this project and their relevant expertise

  Suppliers should also provide:

  • Company details and relevant certifications
  • Case studies of similar projects (minimum of 2)
  • CVs of key team members
  • Detailed methodology and approach
  • Project timeline
  • Itemised cost breakdown
  • References from at least 2 recent clients

Reserved participation area

K02000001