Official UK procurement notice
Contract for Digital Marketing Services
Authority: Liverpool John Moores University (Education)·Consortium: 2 public authorities
What is being bought
Published requirement descriptionWe are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).
CPV: Advertising and marketing services · Marketing services
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£1,540,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (1)
- Cost: 20
Published award criteria (1)
- Cost: 20
- Suitability
as per documents
- Economic & financial standing
as per documents
Minimum: as per documents
- Price carries 20 of 20 points: a 10% discount moves about 2 points. This one is won on the number: sharpen the price before polishing the prose.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 19 Jan 2022, 16:10 GMT
- Last source update
- 6 Dec 2022, 13:52 GMT
- Authority reference
LJMU 2119- FTS notice number
2022/S 000-034488- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-030ceeFind a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
- Review procedure
LJMU do not have a review body
Publisher note: The award notice values cover year one costs of £350k, as LJMU have a known budget for that The rest of the costs are an estimate of spend
How it was run
Official noticeTender documents are also served through a separate tool: https://in-tendhost.co.uk/ljmu/aspx/Home ↗
- Submission deadline
- 21 Feb 2022
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bid validity
- 2700 days from the deadline
Timeline
21 Feb 2022 → 6 Dec 2022 · 3 dates- Submission deadline21 Feb 2022
- Invitations to tender expected28 Feb 2022
- Notice published6 Dec 2022, 13:52 GMT
Notice history
2 events · 2 releases on Find a Tender · since 6 Dec 2022- Status changed to complete6 Dec 2022, 13:52 GMT
- Buyer details updated6 Dec 2022, 13:52 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Anything Is Possible Media LimitedSME | £750,000 † | — | Awarded |
Contracts
Contract for Digital Marketing Services · Anything Is Possible Media LimitedSME
- Signed
- 1 Nov 2022
- Value
- £750,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 6bids · 6 electronic | — | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeDispute resolution & review bodies
- The High CourtReview body
- n/aReview body
Bidders & participating suppliers
1 commercial party on the notice- Anything is PossibleAwarded supplier
Official documents & specifications (1)
Official links; attachments are not copiedTender pack and attachments
- Technical selection criteria