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Published 29 Jun 2022, 19:05 BST

Official UK procurement notice

Digital Marketing & Digital Marketing Framework

Official notice

Authority: Bath Spa University (Education)

Framework agreement2 lotsServicesRestricted procedure
Sectors: Business Services & Consultancy (79) Delivery: South West (UKK)
Framework ceiling (notional)£2,200,000total for 2 lots · framework ceiling, not attributable revenue
Submissions closed 5 Aug 2022
Lots 2see the lot list below

What is being bought2 lots · detail below

Published requirement description

The purpose of this Framework Agreement is to provide BSU with a new, open and transparent approach for media buying & Digital, Data & Insight Services, with the Agency providing the best possible outcomes for marketing/advertising campaigns whilst providing value.

  • Recurrence: 6 Month before the end of this framework

CPV: Advertising and marketing services · Direct marketing services · Marketing management consultancy services · Marketing services

Lots and requirements (2)Procurement structure

2 lots · all with a published value
Lot #1Media buyingRenewalPublished value£1,200,000

The Agency will execute media plans to purchase media space regionally, nationally and internationally across a range of different channels and platforms to reach all audiences as required. Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/5U9NR7F6Q5 ↗

Delivery: South West · SOUTH WEST (ENGLAND)
Extensions: 6 Months before the framework endVariant bids: not allowed
79340000 Advertising and marketing services
Lot #2Digital, Data & Insight ServicesRenewalPublished value£12,000,000

The Agency will obtain UCAS and similar data and offer BSU review sessions to deliver analysis throughout the cycle at key points.

This shall provide BSU with Digital, Data & Insight Services. The tenderer shall offer specialist strategic support and will be accountable overall for the joint work plan and service delivery.

Delivery: South West · SOUTH WEST (ENGLAND)
Extensions: 6 Months before the end of the existing FrameworkVariant bids: not allowed
79340000 Advertising and marketing services79342000 Marketing services79342100 Direct marketing services79413000 Marketing management consultancy services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
  • “Digital Marketing & Digital Marketing Framework” is a framework: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · 6 Month before the end of this framework
First published
29 Jun 2022, 19:05 BST
Last source update
29 Jun 2022, 19:05 BST
Authority reference
CS020-Mrl
FTS notice number
2022/S 000-017825
Classification (CPV)
Advertising and marketing servicesDirect marketing servicesMarketing management consultancy servicesMarketing services
Delivery area
South West (UKK)
Official registry OCID
ocds-h6vhtk-034c47 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic payment

Publisher note: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Bath:-Marketing-management-consultancy-services./5U9NR7F6Q5 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/5U9NR7F6Q5 GO Reference: GO-2022629-PRO-20521477

How it was run

Official notice
Appointment period ends
5 Aug 2022, 14:00 BST
Submission channel
{"written"}
Accepted languages
en
Bid validity
90 days from the deadline

Timeline

29 Jun 2022 → 12 Aug 2022 · 3 dates
  1. Notice published
    29 Jun 2022, 19:05 BST
  2. Admission / appointment period endsperiod end, not a bid countdown
    5 Aug 2022, 14:00 BST
  3. Invitations to tender expected
    12 Aug 2022, 00:00 BST

Contracting authority & participating public bodies

Bath Spa University

Contracting authorityEducationBody governed by public lawEducation United Kingdom Newton Park,, Bath, South West, BA2 9BNContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

  • CEDR Model Mediation ProcedureReview body London

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria