Find a TenderAwarded
Published 6 Jan 2025, 12:15 GMT

Official UK procurement notice

Digital Media Buying Services (2025)

Official notice

Authority: University of Cumbria (Education)

Framework agreement2 lotsServicesOpen procedureSME suitable
Framework ceiling (notional)£250,000total for 2 lots · framework ceiling, not attributable revenue
Submissions closed 6 Feb 2025awarded 8 Apr 2025
Lots 2see the lot list below

What is being bought2 lots · detail below

Published requirement description

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision.

CPV: Marketing management consultancy services

How this framework works

From the published notice
Places
up to 3 suppliers · 11 bids received (3.7 per place) · 1 appointed

Lots and requirements (2)Procurement structure

2 lots · no lot values published
Lot #125-09CancelledRenewal
Delivery: North West
Extensions: option to extend for a further 1 year (based on performance)Variant bids: not allowed
Lot #225-09CancelledRenewal
Delivery: North West
Extensions: option to extend for a further 1 year (based on performance)Variant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
What this means for your bid
  • “Digital Media Buying Services (2025)” is a framework: the contest is a place on its panel, up to 3 suppliers, not a single contract.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Yes
First published
6 Jan 2025, 12:15 GMT
Last source update
8 Apr 2025, 11:35 BST
Award evaluation window
6 Feb 2025 – …
Authority reference
25-09
FTS notice number
2025/S 000-013599
Classification (CPV)
Marketing management consultancy services
Delivery area
North West (UKD1)
Official registry OCID
ocds-h6vhtk-04cd8a Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredLanguage: EN
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup

Tender documents are also served through a separate tool: http://in-tendhost.co.uk/universityofcumbria/ ↗

Appointment period ends
6 Feb 2025, 12:00 GMT
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bids opened
6 Feb 2025, 12:00 GMT
Detailed submission instructions & authority contactsFrom official release

Timeline

6 Feb 2025 → 8 Apr 2025 · 4 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    6 Feb 2025, 12:00 GMT
  2. Bids opened
    6 Feb 2025, 12:00 GMT
  3. Bids must remain valid until
    1 Apr 2025, 23:59 BST
  4. Notice published
    8 Apr 2025, 11:35 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    8 Apr 2025, 11:35 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 1110 from SMEs
Contracts signed 1latest 8 Apr 2025

1 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

  • Digital Media Buying Services

    Signed
    8 Apr 2025
    Value
    £750,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
11bids · 11 electronic · 1 from abroad10——

Contracting authority & participating public bodies

University of Cumbria

Contracting authorityEducationBody governed by public lawEducation Fusehill Street, Carlisle, North West, CA1 2HHContact name, email Published organisation website ↗

Framework contractors & participating bidders

1 commercial party on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria