Official UK procurement notice
Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns
Authority: University of Chester (Charity / VCSE)
What is being bought
Published requirement descriptionThe University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.
CPV: Marketing services
The lotProcurement structure
single lot · no lot value publishedLot #1The specific requirements of this contract are for the implementation of our 2024,…Awarded
The specific requirements of this contract are for the implementation of our 2024, 2025 and 2026 UK student recruitment campaigns. It should be noted that a media plan for the pre-application stage of the 2024 recruitment campaign is already being implemented, so the initial focus, following this award, will be on post application conversion and late applications for the 2024 cycle, as well as early engagement for the 2025 cycle. Further to this, we may also require support for postgraduate and international student recruitment campaigns. Further details were available in the tender documents.Please note the estimated total value includes the optional extension periods. The values stated in this notice are not for the marketing agency fees, but are for the total budget estimated across the potential 4 years of this contract for all associated media and advertising costs. The Marketing Agency costs are estimated to be between £200,000 and £250,000 depending upon actual requirements across the potential 4 years of this contract.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality Evaluation: 60%
- Pricing Evaluation: 40%
Published award criteria (2)
- Quality Evaluation: 60
- Pricing Evaluation: 40
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes
- First published
- 9 Oct 2023, 14:15 BST
- Last source update
- 21 Dec 2023, 14:36 GMT
- Award evaluation window
- 8 Nov 2023 – …
- Authority reference
2023-Oct-01- FTS notice number
2023/S 000-037706- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-040906Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
How it was run
Official notice- Submission deadline
- 8 Nov 2023, 12:00 GMT
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bids opened
- 8 Nov 2023, 12:00 GMT
Timeline
8 Nov 2023 → 21 Dec 2023 · 3 dates- Submission deadline8 Nov 2023, 12:00 GMT
- Bids opened8 Nov 2023, 12:00 GMT
- Notice published21 Dec 2023, 14:36 GMT
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete21 Dec 2023, 14:36 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Net Natives LimitedSME | £3,000,000 † | — | Awarded |
Contracts
Contract 037706-2023-1 · Net Natives LimitedSME
- Signed
- 19 Dec 2023
- Value
- £3,000,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 12bids · 12 electronic · 12 from abroad | 10 | — | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Net Natives LimitedAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria