Official UK procurement notice
HRP Media Buying Services
Authority: Historic Royal Palaces (Public body)
What is being bought2 lots · detail below
Published requirement descriptionCONTRACT OPPORTUNITY – MEDIA BUYING
Historic Royal Palaces (HRP) is a registered charity, responsible for the care, conservation, and presentation of HM Tower of London (TOL), Hampton Court Palace (HCP), Kensington Palace, (KP) the Banqueting House at Whitehall (BH), Kew Palace (KEW) and Hillsborough Castle and Gardens, (HCG) the official residence of HM The King in Northern Ireland and residence of the Secretary of State for Northern Ireland.
HRP is an independent charity for everyone, receiving no regular government funding and derives its income principally from admissions, retail, licensing, commercial events, sponsorship and support from donors and members.
The palaces in our care are the setting for the stories that shape us all, and we’re bringing them to people in ways that mean more to them. We want everyone to find themselves in the spaces and stories we share.
We will be running a Competitive Flexible Procedure tender process with the intention of awarding contracts for the provision of Media Planning and Buying Services. This tender will be run in accordance with the Procurement Act 2023.
This procurement will be run as a two-stage tender process:
Stage 1 – Expression of Interest and Procurement Specific Questionnaire (PSQ)
Stage 2 – Invitation to Tender (ITT) (Shortlisted suppliers only)
Requirements:
We are seeking expressions of interest from suitably experienced / qualified organisations.
The contract will be divided into two lots:
Lot 1: Offline Media
Lot 2: Digital Media
One supplier will be appointed to each lot. Organisations may apply for one or both lots, and HRP reserves the right to appoint one supplier for both lots.
Contract Value:
Total expenditure is estimated at £2.4m per annum and based on a 3 + 2-year arrangement would represent £12m.
Exclusion criteria:
Please refer to the PSQ document for information on exclusion criteria.
Tender Process:
Stage 1 - Expressions of interest and Procurement Specific Questionnaire (PSQ):
The tender process will be run through HRP’s e tendering system, Delta e-Sourcing. All expressions of interest and PSQ’s must be received by HRP by 8th April 2025 at midday and must be submitted electronically via Delta e-Sourcing.
Stage 2 – Invitation to Tender (ITT):
Tender documents will be made available on Delta to those suppliers who are shortlisted at PSQ stage.
Please note that HRP reserves the right to refine award criteria during the tender process.
Registrations:
Suppliers will need to register on Delta E-Sourcing in order to participate in the tender process.
Suppliers can register here www.delta-esourcing.com/register/ ↗
Suppliers must be registered with on the Central Digital Platform
Supplier can register here www.gov.uk/find-tender ↗
Shortlisting:
Suppliers will be shortlisted based on responses to the PSQ. There will be a maximum of 5 suppliers per lot invited to stage two of the tender.
Anticipated contract start date: March 2026
Contract period: 3 years with the option of extending for an additional 2 years
Contract location: UK with sites in London and Northern Ireland
Additional information included: As part of our pre-tender research we conducted a session presenting outline details of the opportunity to potential tenderers that had previously expressed an interest in working with HRP. Details of this session can be found in the attached documents, including a recording of the presentation and the slide deck
HRP reserves the right not to award a contract. HRP are at liberty to amend / refine the process and the evaluation criteria (subject to advising everyone via another transparency notice)
For more information about this opportunity, please visit the Delta eSourcing portal at:
www.delta-esourcing.com/tenders/UK-UK-East-M… ↗
To respond to this opportunity, please click here:
- How the procedure runs: Two Stage procurement Stage one - Expression of Interest / Procurement Specific Questionnaire Stage two - Invitation to Tender
CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services
Lots and requirements (2)Procurement structure
2 lots · all with a published value (£12,000,000 together) · same evaluation weights on every lotLot #1Offline MediaPublished value£6,000,000
The appointed offline media agency will be responsible for the strategic planning, buying, and delivery of offline media campaigns. This includes, but is not limited to, print, out-of-home, radio, and direct mail channels. The agency must demonstrate expertise in audience insight, media channel selection, and cost-efficient buying, with a proven ability to deliver campaigns that maximise reach, engagement, and return on investment. The agency will be required to work collaboratively, providing regular performance reporting, and aligning campaigns with the organisation's brand values, target audiences, and specific campaign objectives.
Technical Proficiency (50-60%)
Priorities and areas of assessment will include (but not be limited to):
Media campaign strategy and planning
Innovation and approach
Insightful campaign evaluation
Service Quality
Research, analysis and media selection skills
Budgeting strategy
Contract management
Reporting
Commercial value and buying power
Social Value (10-20%)
Priorities and areas of assessment will include (but not be limited to):
Sustainability
Carbon Footprint
Lot #2Digital MediaPublished value£6,000,000
The appointed digital media agency will be responsible for the strategic planning, buying, and delivery of digital marketing campaigns across key online channels, including display, paid social, paid search, video, programmatic and influencer marketing. The agency must demonstrate expertise in audience segmentation, performance marketing, and data-driven optimisation to maximise reach, engagement, and return on investment. Collaboration will be essential, with the agency expected to provide regular campaign performance reporting, actionable insights, and strategic recommendations aligned with the organisation's brand objectives and digital marketing goals.
Award Criteria:
Technical Proficiency (50-60%)
Priorities and areas of assessment will include (but not be limited to):
Media campaign strategy and planning
Innovation and approach
Insightful campaign evaluation
Service Quality
Research, analysis and media selection skills
Budgeting strategy
Contract management
Reporting
Commercial value and buying power
Social Value (10-20%)
Priorities and areas of assessment will include (but not be limited to):
Sustainability
Carbon Footprint
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Technical Proposal (refer to lot description for further detail): 60%
- Commercial Proposal: 30%
- Social Value (refer to lot description for further detail): 10%
Published award criteria (3)
- Social Value (refer to lot description for further detail): Long criteria description
- Technical Proposal (refer to lot description for further detail): Long criteria description
- Commercial Proposal: Long criteria description
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA, CPTPP)
- Recurring procurement
- Unspecified in notice
- First published
- 14 Mar 2025, 17:15 GMT
- Last source update
- 14 Mar 2025, 17:15 GMT
- Award evaluation window
- Submission end – 1 Sept 2025
- FTS notice number
2025/S 000-009543- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04ed89Find a Tender
- How it runs
Two Stage procurement
Stage one - Expression of Interest / Procurement Specific Questionnaire
Stage two - Invitation to Tender
How it was run
Official notice- Requests to participate (first stage)
- 8 Apr 2025, 13:00 BST
- Submission deadline
- 8 Apr 2025, 13:00 BST
- Clarification deadline
- 31 Mar 2025, 18:00 BST
- Electronic submission
- Not allowed
- Accepted languages
- en
Timeline
14 Mar 2025 → 1 Mar 2026 · 5 dates- Tender notice published14 Mar 2025, 17:15 GMT
- Clarification questions by31 Mar 2025, 18:00 BST
- Submission deadline8 Apr 2025, 13:00 BST
- Award decision expected by1 Sept 2025, 00:59 BST
- Contract starts240 days ago1 Mar 2026
Notice history
1 event · 1 release on Find a Tender- Tender notice published14 Mar 2025, 17:15 GMTUK4
Contracting authority & participating public bodies
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Tender notice Tender notice on Find a Tender