Find a TenderAwarded
Published 5 Feb 2021, 16:09 GMT

Official UK procurement notice

Marketing Support Services for the Aura Innovation Centre

Official notice

Authority: UNIVERSITY OF HULL (Education)·Consortium: 2 public authorities

4 lotsServicesOpen procedure
Published estimate£233,333total for 4 lots
Submissions closed 10 Mar 2021awarded 15 Apr 2021
Awarded to SOWDEN & SOWDEN LIMITED +5 more4 awards
Contract term 2 yrsends 31 Mar 2023 · starts 12 Apr 2021

What is being bought4 lots · detail below

Published requirement description

We are seeking to appoint suppliers across 4 Lots to deliver marketing support and promotional services for the Aura Innovation Centre. It is expected that these suppliers will be innovative, creative and responsive agencies / consultants / organisations with a track record of developing and delivering outstanding strategic and tactical marketing activity. The successful suppliers will act as an extension to the AIC team and will work closely with the Director, Operations Manager and Marketing and Communications Manager and, where necessary, the University of Hull Marketing & Communications Directorate to ensure consistency of message, tone of voice and brand management.

CPV: Advertising and marketing services · Business services: law, marketing, consulting, recruitment, printing and security · Recreational, cultural and sporting services

Lots and requirements (4)Procurement structure

4 lots · no lot values published · same evaluation weights on every lot
Lot #1Marketing and Communications Services SupportAwarded 2 yrs

This Lot comprises the delivery of a wide range of marketing, communications, brand and website services and we are seeking an experienced full-service agency to provide this ongoing support to the Aura Innovation Centre (AIC), working alongside AIC staff as an extension of the in-house team.

Contract period: 12 Apr 2021 – 31 Mar 2023 (2 yrs)
Variant bids: allowed
Lot #2Event Management and MarketingAwarded 2 yrs

This Lot comprises the delivery of one large scale event per annum and includes, but not limited to:

 Event branding

 Event promotion and marketing – multi-channel

 Event management – delivery of a wide range of online and offline events – workshops, conferences, roundtable events, awards ceremonies, press launches etc. (to include pre-, on the day and post-event delivery)

 Support with speaker acquisition and management

 Delegate acquisition and ticket sales

 Programme development

 Attracting sponsors and partners

 Staging and AV

Contract period: 12 Apr 2021 – 31 Mar 2023 (2 yrs)
Variant bids: allowed
Lot #3Film and PhotographyAwarded 2 yrs

This Lot comprises the delivery of a range of film, animation and photography services including, but not limited to:

 Building (internal and external), headshot, corporate, press, case study and event photography

 Corporate, case study and event film and videography

 Video animation – desired, but not essential

Contract period: 12 Apr 2021 – 31 Mar 2023 (2 yrs)
Variant bids: allowed
Lot #4Content and Copywriting ServicesAwarded 2 yrs

This Lot comprises the delivery of content and copywriting services including, but not limited to:

 Brand messaging frameworks and hierarchies

 Website content and copy

 Website news, blogs and press releases

 Campaign copy and messaging

 Event invitations

 Briefing documents and speeches

 Case studies

 Newsletters

Contract period: 12 Apr 2021 – 31 Mar 2023 (2 yrs)
Variant bids: allowed

What it takes to win
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How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored · same split on all 4 lots
Price: 100%
Published sub-criteria (2)
  • Price is not the only award criteria. All criteria as stated in the procurement documents.: 85%
  • price: 15%
Published award criteria (2)
  • Price is not the only award criteria. All criteria as stated in the procurement documents.: 85
  • Price: 15
What this means for your bid
  • Price carries 100 of 100 points: a 10% discount moves about 10 points. This one is won on the number: sharpen the price before polishing the prose.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
5 Feb 2021, 16:09 GMT
Last source update
21 Apr 2021, 16:52 BST
Award evaluation window
10 Mar 2021 – …
Authority reference
DN207
FTS notice number
2021/S 000-008531
Classification (CPV)
Advertising and marketing servicesBusiness services: law, marketing, consulting, recruitment, printing and securityRecreational, cultural and sporting services
Delivery area
Yorkshire & Humber (UKE11)
Official registry OCID
ocds-h6vhtk-0290bd Find a Tender

How it was run

Official notice
Run through: ProContract (Due North) · Who buys & how to bid on ProContract
Supplier login requiredLanguage: EN
Access & registration note: Free · short registration with manual review; public opportunity list
Submission deadline
10 Mar 2021, 12:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en
Bids opened
10 Mar 2021, 13:00 GMT
Detailed submission instructions & authority contactsFrom official release

Timeline

10 Mar 2021 → 21 Apr 2021 · 4 dates
  1. Submission deadline
    10 Mar 2021, 12:00 GMT
  2. Bids opened
    10 Mar 2021, 13:00 GMT
  3. Contract starts
    12 Apr 2021, 00:00 BST
  4. Notice published
    21 Apr 2021, 16:52 BST

Notice history

2 events · 2 releases on Find a Tender · since 21 Apr 2021
  1. Status changed to complete
    21 Apr 2021, 16:52 BST
  2. Buyer details updated
    21 Apr 2021, 16:52 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 4
Awarded value £191,6662 contracts exc. VAT
Bids received 35
Contracts signed 4latest 15 Apr 2021
Awarded toValueDateStatus
Lot 1 · Marketing and Communications Services Support1 award
SOWDEN & SOWDEN LIMITEDMarketing & Communications Services Support£133,333 †—Awarded
Lot 2 · Event Management and Marketing1 award
SOWDEN & SOWDEN LIMITEDEvent Management & Marketing£58,333 †—Awarded
Lot 3 · Film and Photography1 award
Astor Film Productions LtdSME, Clay10 Creative LtdSME, World Wide GroupSMEjoint awardFilm & Photography——Awarded
Lot 4 · Content and Copywriting Services1 award
Pace Communications Ltd.SME, Ron Finlay Communications LimitedSME, SOWDEN & SOWDEN LIMITEDjoint award——Awarded

Contracts

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Marketing and Communications Services Support12bids———
2 · Event Management and Marketing5bids———
3 · Film and Photography6bids——£1 – £21,667
4 · Content and Copywriting Services12bids——£1 – £20,000

Contracting authority & participating public bodies

2 public bodies on the notice

University of Hull

Contracting authorityEducationBody governed by public lawEducation Hull, Yorkshire & HumberContact email Published organisation website ↗

Consortium members and other public bodies

  • European UnionFunder

Bidders & participating suppliers

7 commercial parties on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.