TenderlineUK
Procurement Intelligence
Search
Find a TenderAwarded
Published 24 Feb 2021, 22:56 GMT

Official UK procurement notice

Media Services · UK public procurement notice

Official notice

Authority: The Minister for the Cabinet Office acting through Crown Commercial Service (Central government)

Framework agreement5 lotsServicesOpen procedureMax 5 lots per supplier
Sectors: Business Services & Consultancy (79)Recreational, cultural and sporting services (92) Delivery: UK
Framework ceiling (notional)£490,000,000total for 5 lots · framework ceiling, not attributable revenue
Submissions closed 21 Apr 2021awarded 14 Dec 2021
Lots 5max 5 won per supplier

What is being bought5 lots · detail below

Published requirement description

Crown Commercial Service (CCS) as the Authority has put in place a Pan Government Collaborative Agreement for the provision of media services to be utilised by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement is the recommended vehicle for all media services required by UK Central Government Departments.

The framework agreement has been established for a maximum duration of 4 years.

This agreement replaces the RM6003 Media Buying Framework which expires 21 May 2022.

CPV: Accounting and auditing services · Accounting, auditing and fiscal services · Advertising and marketing services · Advertising campaign services · Advertising services · Marketing services · Radio and television services · Radio services · Television services

How this framework works

From the published notice
Bids received
16 bids received · 25 suppliers appointed

Lots and requirements (5)Procurement structure

5 lots · all with a published value · win at most 5 of them · evaluation weights differ by lot
Lot #1Strategic Media Activation (Media Buying)AwardedPublished value£250,000,000

The agency will provide domestic and international media buying services. The Lot 1 Scope and Specification can be found in the Framework Agreement: Appendix A -

General Requirements Services Specification (applies to all Lots) Appendix B1, which is the Scope and Specification Appendix for Lot 1 Strategic Media Activation (Media Buying)

Delivery: UK
Variant bids: not allowed
79340000 Advertising and marketing services79341400 Advertising campaign services79342000 Marketing services92200000 Radio and television services92210000 Radio services92220000 Television services
Lot #2Public Sector Media Planning and BuyingAwardedPublished value£15,000,000

The Lot 2 Agencies will provide media planning and media buying

services to public sector organisations, but will not include central

government.

The Lot 2 Scope and Specification can be found in the Attachment

10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B2: Lot 2 Scope and Specification

Delivery: UK
Variant bids: not allowed
79340000 Advertising and marketing services79341400 Advertising campaign services79342000 Marketing services92200000 Radio and television services92210000 Radio services92220000 Television services
Lot #3Out of Home MediaAwardedPublished value£30,000,000

The Lot 3 Agency will provide specialist agency services related to the buying of Out-of-Home advertisements.

The Lot 3 Scope and Specification can be found in the Attachment

10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B3: Lot 3 Scope and Specification Additional information: Corrigendum F14 Notice to the Contract Notice was published on 16 September 2021 (Publication reference 2021/S 000-023128): Due to a new modification and clarification to the Lot 4 Call Off Contract Terms, in compliance with Regulation 47(3) of the Public Contract Regulations 2015, the Lot 4 time limit for the receipt of tenders was extended to 15:00hrs, Tuesday 28 September 2021.

Delivery: UK
Variant bids: not allowed
79340000 Advertising and marketing services79341400 Advertising campaign services79342000 Marketing services
Lot #4Advertising Revenue GenerationAwardedPublished value£10,000,000

The Lot 4 Agencies will provide services for monetisation of

advertising real estate, fixtures and furnishings.

The Lot 4 Scope and Specification can be found in the Attachment

10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B4: Lot 4 Scope and Specification

Delivery: UK
Variant bids: not allowed
79340000 Advertising and marketing services79341400 Advertising campaign services79342000 Marketing services
Lot #5Service Evaluation and PerformanceAwardedPublished value£185,000,000

The Lot 5 Agencies will provide an advisory, auditing and contractual compliance services specification for marketing communications services. The Lot 5 Scope and Specification can be found in the Attachment 10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B5: Lot 5 Scope and Specification.

Delivery: UK
Variant bids: not allowed
79200000 Accounting, auditing and fiscal services79210000 Accounting and auditing services79340000 Advertising and marketing services79341400 Advertising campaign services79342000 Marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored

Lots publish different evaluation splits; there is no single procedure weighting.

LotQualityPriceSplit
1 · Strategic Media Activation (Media Buying)70%30%
2 · Public Sector Media Planning and Buying70%30%
3 · Out of Home Media50%50%
4 · Advertising Revenue Generation90%10%
5 · Service Evaluation and Performance70%30%
Conditions of participation1
  • Suitability

    Candidates will be assessed in accordance with Section 5 of the 2015 Public Contract Regulations (implementing the directive) on the basis of information provided in response to an invitation to tender (ITT) registering for access.

What this means for your bid
  • Price carries 10–50 points depending on the lot; most lots put it at 30 points.
  • “Media Services” is a framework: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes
First published
24 Feb 2021, 22:56 GMT
Last source update
12 Jan 2022, 22:45 GMT
Award evaluation window
21 Apr 2021 – …
Authority reference
RM6123
FTS notice number
2022/S 000-000949
Classification (CPV)
Accounting and auditing servicesAccounting, auditing and fiscal servicesAdvertising and marketing servicesAdvertising campaign servicesAdvertising servicesMarketing servicesRadio and television servicesRadio servicesTelevision services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-02960b Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment

Publisher note: The value provided in Section II.1.7 is only an estimate. We cannot guarantee to suppliers any business through this Commercial Agreement. As part of this contract award notice the following can be accessed at: https://www.contractsfinder.service.gov.uk/Notice/4d0e6f5e-1bf1-4274-b6eb-40850aaf8e03 1) Redacted Commercial Agreement 2) List of Successful Suppliers 3) Approved Customer list 4) Transparency Agenda On 02/04/2014, Government introduced its Government Security Classifications (GSC) scheme which replaced Government Protective Marking Scheme (GPMS). A key aspect is the reduction in the number of security classifications used. All bidders were required to make themselves aware of the changes as it may impact this requirement. This link provides information on the GSC at: https://www.gov.uk/government/publications/government-security-classifications Cyber Essentials is a mandatory requirement for Central Government contracts which involve handling personal information or provide certain ICT products/services. Government is taking steps to reduce the levels of cyber security risk in its supply chain through the Cyber Essentials scheme. The scheme defines a set of controls which, when implemented, will provide organisations with basic protection from the most prevalent forms of threat coming from the internet. To participate in this procurement, bidders were required to demonstrate they comply with the technical requirements prescribed by Cyber Essentials, for services under and in connection with this procurement.

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Appointment period ends
21 Apr 2021, 15:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bid validity
180 days from the deadline
Bids opened
21 Apr 2021, 15:01 BST
Detailed submission instructions & authority contactsFrom official release

crowncommercialservice.bravosolution.co.uk ↗

Timeline

21 Apr 2021 → 12 Jan 2022 · 3 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    21 Apr 2021, 15:00 BST
  2. Bids opened
    21 Apr 2021, 15:01 BST
  3. Notice published
    12 Jan 2022, 22:45 GMT

Notice history

2 events · 3 releases on Find a Tender · since 7 Oct 2021
  1. Status changed to complete
    7 Oct 2021, 22:45 BST
  2. Buyer details updated
    12 Jan 2022, 22:45 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 25admitted to the panel · see the list ↓
Bids received 16
Contracts signed 20latest 14 Dec 2021

27 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

All 6 of these contracts carry the same published figure, £185,000,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.

  • Contract 000949-2022-1

    Signed
    14 Dec 2021
    Value
    £1,200,000,000
    Status
    active

  • Contract 025126-2021-1

    Signed
    7 Sept 2021
    Value
    £250,000,000
    Status
    active

  • Contract 025126-2021-10

    Signed
    7 Sept 2021
    Value
    £250,000,000
    Status
    active

  • Contract 025126-2021-11

    Signed
    7 Sept 2021
    Value
    £250,000,000
    Status
    active

  • Contract 025126-2021-12

    Signed
    7 Sept 2021
    Value
    £250,000,000
    Status
    active

  • Contract 025126-2021-13

    Signed
    7 Sept 2021
    Value
    £15,000,000
    Status
    active

  • Contract 025126-2021-14

    Signed
    7 Sept 2021
    Value
    £15,000,000
    Status
    active

  • Contract 025126-2021-15

    Signed
    7 Sept 2021
    Value
    £15,000,000
    Status
    active

  • Contract 025126-2021-16

    Signed
    7 Sept 2021
    Value
    £15,000,000
    Status
    active

  • Contract 025126-2021-17

    Signed
    7 Sept 2021
    Value
    £15,000,000
    Status
    active

  • Contract 025126-2021-18

    Signed
    7 Sept 2021
    Value
    £15,000,000
    Status
    active

  • Contract 025126-2021-19

    Signed
    7 Sept 2021
    Value
    £30,000,000
    Status
    active

  • Contract 025126-2021-2

    Signed
    7 Sept 2021
    Value
    £250,000,000
    Status
    active

  • Contract 025126-2021-20

    Signed
    7 Sept 2021
    Value
    £10,000,000
    Status
    active

  • Contract 025126-2021-21

    Signed
    7 Sept 2021
    Value
    ceiling above
    Status
    active

  • Contract 025126-2021-22

    Signed
    7 Sept 2021
    Value
    ceiling above
    Status
    active

  • Contract 025126-2021-23

    Signed
    7 Sept 2021
    Value
    ceiling above
    Status
    active

  • Contract 025126-2021-24

    Signed
    7 Sept 2021
    Value
    ceiling above
    Status
    active

  • Contract 025126-2021-25

    Signed
    7 Sept 2021
    Value
    ceiling above
    Status
    active

  • Contract 025126-2021-26

    Signed
    7 Sept 2021
    Value
    ceiling above
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Strategic Media Activation (Media Buying)38bids———
2 · Public Sector Media Planning and Buying17bids———
3 · Out of Home Media9bids———
4 · Advertising Revenue Generation2bids———
5 · Service Evaluation and Performance28bids———
Whole notice16bids · 16 electronic——£1,200,000,000 – £1,200,000,000

Contracting authority & participating public bodies

The Minister for the Cabinet Office acting through Crown Commercial Service

Contracting authorityCentral GovernmentMinistry or any other national or federal authority, including their regional or local subdivisionsPublic Procurement The Capital Building, Old Hall Street, Liverpool, UK, L3 9PPContact email, phone

Dispute resolution & review bodies

Framework contractors & participating bidders

25 commercial parties on the notice
Show 15 more suppliers

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria