Official UK procurement notice
(NU/1589-48) Digital Media Production Support
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionWe are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising.
The supplier will need to be able to work across channels:
- independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches
- provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign)
It is expected the value of each campaign request will be between £5,000 and £100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period.
The supplier may also be required to source and secure conference and award sponsorship opportunities.
The supplier specifically is required to have the ability to provide the following services and experience:
- Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment
- Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector
- Knowledge and experience booking campaigns
- understanding of key award ceremonies for the Higher Education industry
- Experience securing award ceremony and/or conference sponsorship opportunities
- Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance
- Provide full campaign reporting and optimisation as well as a breakdown on hours worked
- Provide support on creative optimisation and testing inclusive of campaign costs
- Provide regular insight into industry best practice, trends and future placement opportunities
- ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house
- Provide a single Account Manager for all campaigns
- Ensure appropriate non-disclosure agreements are in place
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 2 bids received · 1 suppliers appointed
- Electronic auction
- yes
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality - Ability to meet the Requirements: 50%
- Management Fees and Taxes: 50%
Published award criteria (4)
- Ability to meet the Timeline: P/F
- Ability to meet the Requirements: P/F
- Quality - Ability to meet the Requirements: 50
- Management Fees and Taxes: 50
- Price carries 50 of 100 points: a 10% discount moves about 5 points. This one is won on the number: sharpen the price before polishing the prose.
- “(NU/1589-48) Digital Media Production Support” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 7 Mar 2022, 10:32 GMT
- Last source update
- 7 Mar 2022, 10:32 GMT
- Authority reference
DN594792- FTS notice number
2022/S 000-006131- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-031e8cFind a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
(NU/1589-48) Digital Media Production Support
- Signed
- 24 Feb 2022
- Value
- —
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| We are seeking to appoint a supplier to provide flexible media buying and copy writing… | 2bids · 2 electronic · 2 from abroad | 2 | — | £75,000 – £750,000 |
| Whole notice | — | — | — | £75,000 – £750,000 |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- SMRS LtdAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.