Official UK procurement notice
(NU/1589-65) Chinese Social Media Management
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionWe are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience:
Organic social media management
- Have detailed experience managing in country higher education focused social media accounts for the Chinese market
- Day-to-day management of Newcastle University’s existing Weibo, WeChat, Douyin and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
- Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book)
- Support live-streaming chats with staff/students and virtual open days, when required
- Monthly content recommendations for our accounts based on wider market trends and competitor insights for:
o Potential undergraduate students
o Potential postgraduate students
o Current students studying in the UK
o Our Chinese alumni community
- Attending monthly content planning meetings with internal teams
- Translation and reformatting provided content to be suitable for chosen channels
- Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements
- Provide a named Account Manager
2.3.2 Paid media
When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services:
- Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students
- Provide detailed campaign attribution and KPI measurements for all media plans
- Provide full campaign reporting and optimisation as part of all media plans
- Provide support on creative optimisation and testing
- Provide regular insight into industry best practice, trends and future placement opportunities
- Provide translation services for content and landing pages
- Provide a single Account Manager for all campaigns
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 2 bids received · 1 suppliers appointed
- Electronic auction
- yes
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Ability to meet the Requirements: 90%
- price: 10%
Published award criteria (3)
- Ability to meet the Requirements: P/F
- Ability to meet the Requirements: 90
- Price: 10
- Price carries 10 of 100 points: a 10% discount moves about 1 point. The method statement decides this lot, not the discount.
- “(NU/1589-65) Chinese Social Media Management” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 25 Jul 2022, 13:05 BST
- Last source update
- 25 Jul 2022, 13:05 BST
- Authority reference
DN614812- FTS notice number
2022/S 000-020143- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-035557Find a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
(NU/1589-65) Chinese Social Media Management
- Signed
- 22 Jul 2022
- Value
- £23,040
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| We are looking for a supplier to cover two aspects of our Chinese Social Media… | 2bids · 2 electronic · 2 from abroad | 2 | — | — |
| Whole notice | — | — | — | £14,000 – £74,000 |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- TONGAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.