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Published 28 Jul 2022, 09:58 BST

Official UK procurement notice

(NU/1589 – 72) Employer Brand Development – Newcastle University

Official notice

Authority: Newcastle University (Education)

Dynamic marketServicesRestricted procedureSME suitable
Sectors: Software Packages & ERP (48)IT Services & Software (72)Business Services & Consultancy (79) Delivery: UK
Dynamic market estimateValue not publishedmarket-wide estimate, not attributable revenue
Awarded 27 Jul 2022

What is being bought

Published requirement description

We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff.

The creative services required will focus on three specific areas:

  1. Market Research to develop our value proposition

a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity.

  1. Creative Development

a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition.

b. Engaging with stakeholders to identify the narrative/story for each video

c. Videos will require end-to-end script writing, filming and editing

d. Supply alternate cuts of the videos for use in different placements

i. 1:1 ratio social placement (60 second cut)

ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)

iii. 16:9 condensed cut (1 – 3 minutes long)

e. Supply projects and raw assets for in-house use after completion

i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications

ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions

iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate

  1. The development of up to 15 web pages, including the

a. Review of existing pages to identify opportunities to condense pages

b. Writing of compelling new content driven by our core values

c. Stakeholder engagement

CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package

How this dynamic market works

From the published notice
Type
Dynamic market
Bids received
2 bids received · 1 suppliers appointed
Electronic auction
yes

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: UK
48480000 Sales, marketing and business intelligence software package48481000 Sales or marketing software package72210000 Programming services of packaged software products72212480 Sales, marketing and business intelligence software development services72212481 Sales or marketing software development services79342000 Marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published sub-criteria (3)
  • Quality: Ability to meet the Requirements: 30%
  • Portfolio examples of similar content: 30%
  • price: 40%
Published award criteria (4)
  • Ability to meet programme timeline: P/F
  • Quality: Ability to meet the Requirements: 30
  • Portfolio examples of similar content: 30
  • Price: 40
What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
  • “(NU/1589 – 72) Employer Brand Development – Newcastle University” is a dynamic market: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Dynamic market
Who may use this agreement
Any qualifying supplier may apply while the market is open
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
28 Jul 2022, 09:58 BST
Last source update
28 Jul 2022, 09:58 BST
Authority reference
DN622625
FTS notice number
2022/S 000-020569
Classification (CPV)
Business services: law, marketing, consulting, recruitment, printing and securityMarketing management consultancy servicesMarketing servicesProgramming services of packaged software productsSales or marketing software development servicesSales or marketing software packageSales, marketing and business intelligence software development servicesSales, marketing and business intelligence software package
Delivery area
UK
Official registry OCID
ocds-h6vhtk-0356c4 Find a Tender
Review and risk notes
Review procedure

The University will incorporate a standstill period at the point information on the award of the

contract is communicated to tenderers. That notification will provide full information on the

award decision. The standstill period, which will be for a minimum of 10 calendar days,

provides time for unsuccessful tenderers to challenge the award decision before the

contract is entered into.

The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who

have been harmed or are at risk of harm by a breach of the rules to take action in the High

Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive

knowledge of breach.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 22 from SMEs
Contracts signed 1latest 27 Jul 2022

1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.

Contracts

  • (NU/1589 – 72) Employer Brand Development – Newcastle University

    Signed
    27 Jul 2022
    Value
    £29,270
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
2bids · 2 electronic · 2 from abroad2——

Contracting authority & participating public bodies

Newcastle University

Contracting authorityEducationBody governed by public lawEducation Newcastle University, King's Gate, Newcastle upon Tyne, UK, NE1 7RUContact email, phone

Suppliers admitted to the dynamic market

1 commercial party on the notice
  • INSPIREDAdmitted to the market The Victoria Building Heaton Park View, Newcastle Upon Tyne, UK, NE6 5BF

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.