Find a TenderAwarded

Published 17 Aug 2021, 14:14 BST

Official UK procurement notice

PS005A Strategic Planning Media Buying

Official notice

Authority: Birmingham City University (Education)

ServicesOpen procedureSME suitableAccelerated

Sectors: Business Services & Consultancy (79) Delivery: West Midlands (UKG31)

Awarded value£4,000,000published contract · exc. VAT

Awarded 30 Jun 2020

Awarded to Agden Limited

What is being bought

Published requirement description

Birmingham City University is looking for a full service strategic planning

and media buying agency. Working with the university to plan, manage and

report on all strategic marketing campaigns across a range of channels and

platforms such as TV, VoD, cinema, radio, online (including SEM,

programmatic, DAX, GDN, Native), social media (including Facebook,

Instagram, Twitter, Snapchat) and Education Channels (including UCAS,

WhatUni, The Student Room, IDP Connect). Please note that the University

has an outdoor media supplier therefore, outdoor media buying is

excluded from this opportunity. This contract will be for a period of 3

years with an option to extend for a further period of 2 years for the total

of a 5-year contract term. Please note, this tender opportunity is the next

stage of the process following the issue of the early engagement PIN

notice, issued on 2 February 2020 to understand the market and the

capacity within that to start early engagement with suppliers.

CPV: Marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: West Midlands · Birmingham

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 70%Price: 30%

Published sub-criteria (2)

Technical weighting: 70%
Management Fee: 30%

Published award criteria (2)

Technical weighting: 70
Management Fee: 30

What this means for your bid

Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 17 Aug 2021, 14:14 BST
Last source update: 17 Aug 2021, 14:14 BST
Authority reference: 00000417
FTS notice number: 2021/S 000-020086
Accelerated: This tender opportunity is the next stage of the procurement process
following the issue of a PIN Notice on 2 February 2020 for a market
engagement event.
Classification (CPV): Marketing services
Delivery area: West Midlands (UKG31)
Official registry OCID: ocds-h6vhtk-02d5e5 Find a Tender

Publisher note: Estimated timing of re-procurement is for a 3 years initial term with the option to extend up to a maximum of 2 year for a total of 5 years In all correspondence, please quote our reference: 21-436608-001 (your reference: TED85/2021-338146). To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996 GO Reference: GO-2021817-PRO-18751364

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £4,000,0001 contract exc. VAT

Bids received 94 from SMEs

Contracts signed 1latest 30 Jun 2020

Awarded to	Value	Date	Status
Agden LimitedSMEStrategic Marketing & Media Services	£4,000,000 †	—	Awarded

Contracts

Strategic Marketing & Media Services · Agden LimitedSME
Signed
30 Jun 2020
Value
£4,000,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
9bids · 9 electronic	4	—	—

Contracting authority & participating public bodies

2 public bodies on the notice

Birmingham City University

Contracting authorityEducationBody governed by public lawEducation https://www.delta-esourcing.com/suppliers/tender-opportunities/, 15 Bartholomew Row, University House, Birmingham, West Midlands, B5 5JUContact name, email, phone

Other public bodies

European UnionFunder

Dispute resolution & review bodies

Royal Courts of JusticeMediation body London

Bidders & participating suppliers

1 commercial party on the notice

Agden LimitedAwarded supplier07199718 2 Chapel Court, 42 Holly Walk, Leamington Spa, West Midlands, CV32 4YS

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.