Find a TenderAwarded

Published 24 May 2022, 15:26 BST

Official UK procurement notice

QUB/2264/22 International Digital Marketing and Communications Partner for China

Official notice

Authority: Queen's University Belfast (Education)·Consortium: 2 public authorities

ServicesOpen procedureSME suitable

Sectors: Business Services & Consultancy (79) Delivery: Northern Ireland (UKN06)

Published estimate£675,000exc. VAT21.5% above published estimate

Submissions closed 24 Jun 2022awarded 29 Aug 2022

Awarded to PingPong Digital Ltd

What is being bought

Published requirement description

Queen’s University Belfast requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for:

Development and implementation of integrated multi-channel digital marketing and content plans in China
Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Recurrence: 60 months

CPV: Advertising and marketing services · Marketing services · Translation services

The lotProcurement structure

single lot · value published

Lot #1Queen’s requires a digital marketing and communications partner for the China market,…AwardedRenewalPublished value£675,000

Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for:

Development and implementation of integrated multi-channel digital marketing and content plans in China
Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Delivery: Northern Ireland · Belfast

Extensions: The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months. · The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.Renewal of the contract will be at the sole discretion of the UniversityVariant bids: not allowed

79340000 Advertising and marketing services 79342000 Marketing services 79530000 Translation services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 70%Price: 30%

Published sub-criteria (2)

Technical: 70%
price: 30%

Published award criteria (2)

Technical: 70%
Price: 30%

Conditions of participation1

Suitability
Please refer to the tender documentation

Staff: Names and qualifications of delivery staff must be submitted

What this means for your bid

Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: Yes · 60 months
First published: 24 May 2022, 15:26 BST
Last source update: 2 Sept 2022, 09:44 BST
Award evaluation window: 24 Jun 2022 – …
Authority reference: QUB/2264/22
FTS notice number: 2022/S 000-024575
Classification (CPV): Advertising and marketing servicesMarketing servicesTranslation services
Delivery area: Northern Ireland (UKN06)
Official registry OCID: ocds-h6vhtk-033eb4 Find a Tender

How it was run

Official notice

Run through: In-tend · Who buys & how to bid on In-tend

Supplier login requiredLanguage: EN

Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup

Tender documents are also served through a separate tool: https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home ↗

Submission deadline: 24 Jun 2022, 16:00 BST
Submission channel: {"electronicSubmission","written"}
Accepted languages: en
Bid validity: 120 days from the deadline
Bids opened: 24 Jun 2022, 16:15 BST

Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/queensuniversitybelf… ↗

Timeline

24 Jun 2022 → 2 Sept 2022 · 3 dates

Submission deadline
24 Jun 2022, 16:00 BST
Bids opened
24 Jun 2022, 16:15 BST
Notice published
2 Sept 2022, 09:44 BST

Notice history

2 events · 2 releases on Find a Tender · since 2 Sept 2022

Status changed to complete
2 Sept 2022, 09:44 BST
Buyer details updated
2 Sept 2022, 09:44 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £820,0001 contract exc. VAT

Bids received 66 from SMEs

Contracts signed 1latest 29 Aug 2022

Awarded to	Value	Date	Status
PingPong Digital LtdSMEContract for an International Digital Marketing and Communications Partner for China	£820,000 †	—	Awarded

Contracts

Contract for an International Digital Marketing and Communications Partner for China · PingPong Digital LtdSME
Signed
29 Aug 2022
Value
£820,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
6bids · 6 electronic	6	—	—

Contracting authority & participating public bodies

2 public bodies on the notice

Queen's University Belfast

Contracting authorityEducationBody governed by public lawEducation Purchasing Office, University Road, Belfast, Northern Ireland, BT7 1NNContact email, phone Published organisation website ↗

Bidders & participating suppliers

1 commercial party on the notice

PingPong Digital LtdAwarded supplier 55 Colmore Row, Birmingham, UK, B3 2AAContact phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Economic and financial selection criteriatenderEconomic and financial selection criteria
Technical selection criteriatenderTechnical selection criteria