SC20066 - Inward Investment

The supplier will deliver a high quality, professionally delivered inward investment service for Kent and Medway. It will have the vision and the leadership to set a clear strategy to market and promote Kent and Medway as one of the premier inward investment destinations in the country. Creative and innovative solutions are required to create jobs through inward investment throughout the life of the contract, and to increase the number of companies relocating to Kent or making the decision to expand and grow in Kent.

The supplier will deliver, alongside Kent County Council and Medway Council, specific outcomes that contribute to economic development in Kent and Medway. It will work closely with stakeholders in the county and internationally, including the Department for International Trade.

The key features of the service are:

• Securing investment into Kent and Medway that creates new jobs;
• Promoting Kent and Medway to overseas markets;
• Maintaining close contact with investing businesses through an aftercare programme.

The supplier will also be expected to deliver the following outcomes;

• More investment opportunities from overseas markets;
• Increased supply chain benefits for local businesses;
• More inward investment into Kent and Medway;
• Raised profile for the county as a destination for investment.

The service will consist of the following requirements:

Requirement 1 – Strategic Delivery

Working alongside Kent County Council and Medway Council, the supplier will deliver specific outcomes that contribute to economic development in Kent and Medway. It will play a key partnership role in driving and supporting economic development and will need to work closely with stakeholders in the county and internationally, including the Department for International Trade (DIT). Prospective bidders are required to specify their methodology and approach to the service and to show that they can demonstrate effective partnership working.

Requirement 2 – Marketing and Promotion

The supplier will promote Kent and Medway as a top inward investment destination and an attractive place to; locate a business, work and live, to both the domestic and international markets. They will identify key markets for Kent and Medway and develop and run successful marketing campaigns across a range of media and events, aimed at increasing inward investment into the County. The supplier will look to build on Kent’s and Medway’s strengths to create exciting and modern marketing campaigns.

The supplier will also provide the following services as part of the contract, and to specify how they would deliver them, how many would be delivered and how these would be evidenced:

• Inward investment familiarisation visits to Kent and Medway, aimed at target markets and/or sectors;
• Specific campaigns on a geographic or sector basis to encourage companies to consider locating to Kent and Medway;
• Workshops directed at potential investors on specific themes of doing business in the UK;
• Encouraging apprenticeship opportunities within inward investment successes;
• Achieving impact through online, web- based services and social media interaction;
• Securing effective collaboration with DIT and other local business support organisations.

The supplier will develop a close working relationship with the Department for International Trade, ensuring that the Kent and Medway offer is integrated with their work.

The supplier will ensure that the role of Kent County Council and Medway Council in supporting inward investment services (including as the funders of these services) is effectively publicised, and that where applicable, it works collaboratively with the Councils’ respective communications teams.

Requirement 3 – Providing advice and support to potential investors

The supplier should demonstrate an understanding of the commercial property market with regards to inward investment and the service requirements of this project, and the supplier shall provide a professional advice and support service to potential investors, supporting them to find suitable business accommodation in Kent and Medway.

The supplier should demonstrate an understanding of the business environment with regards to inward investment, the needs of specific priority sectors, and the service requirements of this project and skillsets available in the workforce.

The supplier should demonstrate how it will enhance inward investment in Kent and Medway with methods to provide specific intelligence to potential investors on their sectors.

The supplier will work closely with business and public sector networks and utilise these networks to aid the conversion of leads to successful projects.

Requirement 4 – Providing Support for businesses to set up in their new location

The supplier will develop a package of support that will assist investors to successfully complete their set up in a new location. This could include, but may not be limited to:

• Finalising property requirements;
• Relocation support for transferring staff;
• Linking to staff recruitment resources;
• Linking to professional services providers;
• Connecting into local networks;
• Linking to sources of funding.

Requirement 5 – Supporting investors to grow in Kent and Medway

The supplier will deliver a programme of post investment support that will ensure newly located businesses are supported following their investment and will be required to share details of these interactions with partners in Kent County Council and Medway Council.

Requirement 6 – Partnership Working with Kent County Council and Medway Council departments and initiatives

Kent County Council and Medway Council deliver some services directly, or fund other agencies to deliver services on their behalf, which have as a purpose, supporting business growth in Kent, or promoting Kent as a place to visit, to explore, enjoy culture, and leisure, or as a place to locate and grow a business. The supplier will work closely with these serv…