TenderlineUK
Procurement Intelligence
Search
Find a TenderAwarded
Published 19 Jan 2023, 14:49 GMT

Official UK procurement notice

The Provision of Media Buying Services

Official notice

Authority: University of Strathclyde (Education)

ServicesOpen procedureSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Scotland (UKM82)
Awarded value£2,480,000published contract · exc. VAT
Awarded 10 Jan 2023
Awarded to Penna plc

What is being bought

Published requirement description

The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.

CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services

The lotProcurement structure

single lot · no lot value published
Lot #1The University of Strathclyde requires a Media Buying Agency to provide strategic…Awarded

The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty’s strategic intents.

The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany.

The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation.

The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house.

Delivery: Scotland
79340000 Advertising and marketing services79341100 Advertising consultancy services79341200 Advertising management services79341400 Advertising campaign services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published sub-criteria (2)
  • Quality: 80%
  • Commercial: 20%
Published award criteria (2)
  • Quality: 80
  • Commercial: 20
What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
19 Jan 2023, 14:49 GMT
Last source update
19 Jan 2023, 14:49 GMT
Authority reference
UOS - 24148 - 2022
FTS notice number
2023/S 000-001711
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising consultancy servicesAdvertising management services
Delivery area
Scotland (UKM82)
Official registry OCID
ocds-h6vhtk-0398ef Find a Tender

Publisher note: (SC Ref:719126)

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £2,480,0001 contract exc. VAT
Bids received 33 from SMEs
Contracts signed 1latest 10 Jan 2023
Awarded toValueDateStatus
Penna plc£2,480,000 †—Awarded

Contracts

  • Contract 001711-2023-UOS-24148-2022-1 · Penna plc

    Signed
    10 Jan 2023
    Value
    £2,480,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
3bids · 3 electronic · 3 from abroad3——

Contracting authority & participating public bodies

University of Strathclyde

Contracting authorityEducationBody governed by public lawEducation 40 George Street, Procurement Department, Glasgow, Scotland, G1 1QEContact name, email

Dispute resolution & review bodies

  • Glasgow Sheriff CourtReview body Glasgow

Bidders & participating suppliers

1 commercial party on the notice
  • Penna PlcAwarded supplier Millennium Bridge House, 2 Lambeth Hill, London, UK, EC4V 4BGContact phone

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.