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Find a TenderAwarded without competitionContract award notice
Published 21 Jul 2026, 16:37 BST

Official UK procurement notice

V&A East Museum Media Buying - Burst 2

Official notice

Authority: Victoria and Albert Museum (Central government)

Direct award
Sectors: Business Services & Consultancy (79) Delivery: London (UKI)
Awarded value£450,000published award · exc. VAT
Award in standstill 21 Jul 2026no call for competition
Award (standstill) to OMD Group Ltd.

What is being bought

Published requirement description

Earlier this year, we published a transparency notice and contract award notice for media buying for V&A East Museum.

We now wish to purchase additional services for the same campagin. This requires a new set of notices because the value is above 50% of the original contract.

Please see the original notice for details of the requirement

www.find-tender.service.gov.uk/Notice/006929-2026 ↗

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: London
79341000 Advertising services

Procedure terms & legal framework

From the official record
Procedure method
Direct award
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
21 Jul 2026, 16:37 BST
Last source update
21 Jul 2026, 16:41 BST
Authority reference
VA/CON/F25/60
FTS notice number
2026/S 000-068875
Latest notice
Contract award notice (UK6)
Delivery area
London (UKI)
Official registry OCID
ocds-h6vhtk-06d03b Find a Tender
Why no open competition
Single Suppliers Technical Reasons; Additional Repeat Extension Partial Replacement
Published justification

Having produced the strategy and delivered the media buying for the initial campaign, OMD are now in a unique position as the only supplier that can deliver the media burst that we require

How it was run

Official notice
Submission deadline
—

Timeline

21 Jul 2026 → 30 Jul 2026 · 2 dates
  1. Notice published98 days ago
    21 Jul 2026, 16:41 BST
  2. Standstill ends89 days ago
    30 Jul 2026, 23:59 BST

Notice history

3 events · 2 releases on Find a Tender · since 21 Jul 2026
  1. Transparency notice published
    21 Jul 2026, 16:37 BST
    UK5
  2. Contract award notice published
    21 Jul 2026, 16:41 BST
    UK6
  3. Contract signature expected
    1 Aug 2026, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £450,0001 award exc. VAT
Awarded toValueDateStatus
OMD Group Ltd.1 Aug 2026 – 31 Dec 2026Options: Option to vary the media required for the campaign to allow for flexibility£450,00021 Jul 2026standstill to 30 Jul 2026Standstill

Contracting authority & participating public bodies

Victoria and Albert Museum

Contracting authorityPublic authority - central government GB-PPON: PQLN-4536-WVGN Cromwell Road, London, London, SW7 2RLContact email

Bidders & participating suppliers

1 commercial party on the notice
  • OMD GROUP LIMITEDAwarded supplierGB-COH: 02078820GB-PPON: PZNX-4753-GTZL Bankside 3, 90-100 Southwark Street, London, London, SE1 0SWContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender