Find a TenderAwarded without competitionContract details notice

Published 27 Jan 2026, 09:59 GMT

Official UK procurement notice

V&A East Museum Media Buying

Official notice

Authority: Victoria and Albert Museum (Central government)

Direct award

Sectors: Business Services & Consultancy (79) Delivery: London (UKI)

Awarded value£299,875published award · exc. VAT

Awarded 27 Jan 2026no call for competition

Awarded to OMD Group Ltd.

What is being bought

Published requirement description

As set out in the Contract Award Notice

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: London

79341000 Advertising services

Procedure terms & legal framework

From the official record

Procedure method: Direct award
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 27 Jan 2026, 09:59 GMT
Last source update: 28 May 2026, 11:48 BST
Authority reference: VA/CON/F25/60
FTS notice number: 2026/S 000-050211
Latest notice: Contract details notice (UK7)
Delivery area: London (UKI)
Official registry OCID: ocds-h6vhtk-060f3e Find a Tender

Why no open competition: Single Suppliers Technical Reasons; Additional Repeat Extension Partial Replacement
Published justification: As set out in the Transparency Notice

How it was run

Official notice

Submission deadline: —

Timeline

5 Feb 2026 → 28 May 2026 · 2 dates

Standstill ends264 days ago
5 Feb 2026, 23:59 GMT
Notice published152 days ago
28 May 2026, 11:48 BST

Notice history

4 events · 3 releases on Find a Tender · since 27 Jan 2026

Transparency notice published
27 Jan 2026, 09:59 GMT
UK5
Contract award notice published
27 Jan 2026, 10:05 GMT
UK6
Contract signature expected
6 Feb 2026, 23:59 GMT
scheduled
Contract details notice published
28 May 2026, 11:48 BST
UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £299,8751 award exc. VAT

Contracts signed 1latest 24 Feb 2026

Awarded to	Value	Date	Status
OMD Group Ltd.7 Feb 2026 – 6 Aug 2026Options: Option to vary the media required for the campaign to allow for flexibility	£299,875	27 Jan 2026	Awarded

Contracts

Contract 1 · OMD Group Ltd.
Signed
24 Feb 2026
Value
£299,875
Period
24 Feb 2026 – 6 Aug 2026 · up to 6 Aug 2027 with extensions
Status
active
Extensions
As set out in options
Options
As set out in the Contract Award Notice
No agreed KPIs: Contract value is not more than £5 million including VAT

Contracting authority & participating public bodies

Victoria and Albert Museum

Contracting authorityPublic authority - central government GB-PPON: PQLN-4536-WVGN Cromwell Road, London, London, SW7 2RLContact email

Bidders & participating suppliers

1 commercial party on the notice

OMD GROUP LIMITEDAwarded supplierGB-COH: 02078820GB-PPON: PZNX-4753-GTZL Bankside 3, 90-100 Southwark Street, London, London, SE1 0SWContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender28 May 2026, 11:48 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender27 Jan 2026, 10:05 GMT
Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender27 Jan 2026, 09:59 GMT