Find a TenderAwarded without competition

Published 6 Mar 2023, 11:31 GMT

Official UK procurement notice

Visit Britain USA Co-op Campaign

Official notice

Authority: WEST MIDLANDS GROWTH COMPANY LIMITED (Public body)

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: London (UKI6)

Awarded value£38,168published contract · exc. VAT

Awarded 22 Feb 2023no call for competition

Awarded to MMGY Global

What is being bought

Published requirement description

VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to. Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders. This is an opportunity for us to capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit the West Midlands amongst travel intenders. With an investment of $50k (£38,168) from WMGC, the West Midlands can launch a co-op campaign with VB (after Visit Britain's first phase is complete) that is already talking to an engaged and interested audience in the USA, highlighting our regional strengths, with a CTA to visit.

CPV: Direct marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1VisitBritain are working with marketing agency and media buyers MMGY Global as the…Awarded

VisitBritain are working with marketing agency and media buyers MMGY Global as the sole provider for this campaign. An opportunity to be part of VisitBritain's multi-million pound US international campaign (the wider halo campaign is £3M plus) We will showcase our regional products / experiences / destinations to an audience who are engaged with Britain and convert that sale. We will capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit Britain and the West Midlands amongst travel intenders.

Distribution of ad assets & campaign

management

Digital activity using the following channels:

a. Prospecting using a Lightbox Unit

b. Retargeting Activity using Display Ads

Management of all campaign engager web

data

Ad serving, tracking and optimising

campaign performance based on

click-through and interaction

Delivery: London · As the crow flies from B4 post code.

79342100 Direct marketing services

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 6 Mar 2023, 11:31 GMT
Last source update: 6 Mar 2023, 11:31 GMT
Authority reference: 2022-WMGC-0483
FTS notice number: 2023/S 000-006415
Classification (CPV): Direct marketing services
Delivery area: London (UKI6)
Official registry OCID: ocds-h6vhtk-03ae4a Find a Tender

Why no open competition: The works, supplies or services can be provided only by a particular economic operator due to protection of exclusive rights, including intellectual property rights
Published justification: MMGY Global are the sole providers of this campaign, due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used.
Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £38,1681 contract exc. VAT

Bids received 1

Contracts signed 1latest 22 Feb 2023

Awarded to	Value	Date	Status
MMGY Global	£38,168 †	—	Awarded

Contracts

Visit Britain USA Co-op Campaign · MMGY Global
Signed
22 Feb 2023
Value
£38,168
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids	—	—	—

Contracting authority & participating public bodies

WEST MIDLANDS GROWTH COMPANY LIMITED

Contracting authorityPublic bodyBody governed by public lawGeneral public services GB-COH: 01631329 11th Floor,Colmore Building, 20 Colmore Circus Queensway, BIRMINGHAM, West Midlands, B46ATContact name, email, phone

Dispute resolution & review bodies

WMCAReview body West Midlands

Bidders & participating suppliers

1 commercial party on the notice

MMGY GlobalAwarded supplierGB-COH: 05355559 58 Southwark Bridge Road. C/O Accounting, London, London, SE1 0AS

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.