Official UK procurement notice
Visit Wales Marketing, TT & PR - Germany
Authority: Llywodraeth Cymru / Welsh Government (Central government)
What is being bought
Published requirement descriptionTourism is a highly competitive global industry. It is imperative not only to develop a dynamic customer focus, but also articulate clearly what makes Wales unique. Wales is well placed to compete with the best and can offer a rich culture and heritage, a landscape of high scenic quality, a unique coastline and a diversity of experiences contributing to our visitors’ mental and physical well-being. It will be the experiences that differentiate Wales from other destinations that will resonate most memorably with our visitors.
The Welsh Government’s Tourism and Marketing Division are responsible for delivering activities that support the sustainable development of the visitor economy, as well as activities to build Wales’ reputation and performance as a place to visit, invest, work and study. The tourism and hospitality sector plays an important role to the Welsh economy, representing 11.8% and 9.6% of the Welsh workforce, respectively. The visitor economy also acts as a lynchpin for broader economic development, and these businesses provide important social and wellbeing hubs for our communities.
Our ambition is to grow tourism for the good of Wales. This means economic growth that delivers benefits for people and places, including environmental sustainability, social and cultural enrichment and health benefits. The tourism strategy takes as its basis Wales' distinctive Wellbeing of Future Generations (Wales) Act 2015, and ‘mainstreams’ its vision through everything we do.
The sector has still not fully recovered from the pandemic and the cost-of-living crisis is hampering the recovery. We have always been clear that our work now is to concentrate on building back to pre-pandemic international visitor and spend figures and indeed grow those figures.
A German speaking expert team is required to work with Welsh Government’s Tourism and Marketing department to deliver the market-facing consumer marketing campaign, on-territory Travel Trade service, Business Events exhibition support, and targeted activity, plus PR and Media Relations activity over the contract duration.
CPV: Advertising and marketing services · Direct marketing services · Market research services · Marketing management consultancy services · Marketing services · Public relations consultancy services · Public relations management services · Public relations services · Sales, marketing and business intelligence software package
The lotProcurement structure
single lot · no lot value publishedLot #1Bidders are invited to submit Bids to be awarded the Contract for Visit Wales…AwardedRenewal
Bidders are invited to submit Bids to be awarded the Contract for Visit Wales Marketing, TT & PR – Germany.
The Contract is for the delivery of the Services as described in the Specification and will endure for the time period set out in paragraph 5 below.
For information purposes the potential value of the Contract is estimated to be GBP260,000 exc. VAT (GBP312000 inc. VAT). The potential value of the possible extension is estimated to be GBP260,000 exc. VAT (GBP312000 inc. VAT).
E-Tender Information:
etenderwales.bravosolution.co.uk ↗
- The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.
- Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.
- The User who performs the Registration becomes the Super User for the Organisation.
- On registering on the Platform the Super User will select a Username and will receive a password.
- The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.
- In order to log-in to the Platform please enter your Username and Password.
- Note: If you forget your Password then visit the homepage and click “Forgot your password?”
- Registration should only be performed once for each Organisation.
- If you think that someone in your Organisation may have already registered on this Platform then you must not register again.
- Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.
- Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).
- Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform.
- Tenders must be uploaded to the BravoSolution portal by 2pm
How To Find The ITT:
- Once logged in you must click on ‘ITT’s Open to all Suppliers’
- The e-tender references for this contract are: itt_104778.
- Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page.
- You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area.
- Should you have any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical: 70%
- price: 30%
Published award criteria (2)
- Technical: 70
- Price: 30
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 10 Aug 2023, 13:28 BST
- Last source update
- 21 Nov 2023, 14:52 GMT
- Award evaluation window
- 15 Sept 2023 – …
- Authority reference
C079/2023/2024- FTS notice number
2023/S 000-034423- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03eea9Find a Tender
Publisher note: (WA Ref:136672)
How it was run
Official noticeTender documents are also served through a separate tool: https://etenderwales.bravosolution.co.uk/web/login.shtml ↗
- Submission deadline
- 14 Sept 2023, 14:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Participation fee
- document
- Bid validity
- 180 days from the deadline
- Bids opened
- 15 Sept 2023, 10:00 BST
Timeline
14 Sept 2023 → 21 Nov 2023 · 3 dates- Submission deadline14 Sept 2023, 14:00 BST
- Bids opened15 Sept 2023, 10:00 BST
- Notice published21 Nov 2023, 14:52 GMT
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete21 Nov 2023, 14:52 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| expert PR & HWM Communications GmbHSME | £526,040 † | — | Awarded |
Contracts
Contract 034423-2023-C079/2023/2024-1 · expert PR & HWM Communications GmbHSME
- Signed
- 21 Nov 2023
- Value
- £526,040
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4bids · 4 electronic · 4 from abroad | 4 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Bidders & participating suppliers
1 commercial party on the notice- expert PR & HWM Communications GmbHAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria