Official UK procurement notice
Visitor Economy-Marketing Assets and Campaigns
Authority: WEST MIDLANDS GROWTH COMPANY LIMITED (Public body)
What is being bought3 lots · detail below
Published requirement descriptionOn the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:
- Enhance the profile and reputation of the region
- Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets.
CPV: Advertising and marketing services · Business services: law, marketing, consulting, recruitment, printing and security · Direct marketing services · Marketing management consultancy services · Marketing services
Lots and requirements (3)Procurement structure
3 lots · all with a published value (£300,000 together) · evaluation weights differ by lotApplies to lots 1, 2, 3.
On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:
- Enhance the profile & reputation of the region
- Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;
- Domestic marketing campaign (LOT 1)
- International marketing campaign (LOT 2)
- Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
Lot #1Domestic Marketing CampaignCancelledPublished value£105,000
Lot #2International Marketing CampaignCancelledPublished value£150,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Split |
|---|---|---|---|
| 1 · Domestic Marketing Campaign | 90% | 10% | |
| 2 · International Marketing Campaign | 90% | 10% | |
| 3 · Assets & Content | 90% | 10% |
- Suitability
Please refer to detailed tender brief.
- Price carries 10 points on every lot: a 10% discount moves about 1 point.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 25 Jan 2024, 15:12 GMT
- Last source update
- 3 Apr 2024, 16:50 BST
- Award evaluation window
- 26 Feb 2024 – …
- Authority reference
2024-WMGC-0255- FTS notice number
2024/S 000-010832- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04349aFind a Tender
How it was run
Official notice- Submission deadline
- 25 Feb 2024, 12:00 GMT
- Submission channel
- {"written"}
- Accepted languages
- en
- Bids opened
- 26 Feb 2024, 12:30 GMT
Timeline
25 Feb 2024 → 3 Apr 2024 · 4 dates- Submission deadline25 Feb 2024, 12:00 GMT
- Bids opened26 Feb 2024, 12:30 GMT
- Contract starts1 Apr 2024, 00:00 BST
- Notice published3 Apr 2024, 16:50 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete3 Apr 2024, 16:50 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Not linked to a lot3 awards | |||
| Digitronix LtdSMEDomestic Marketing Campaign | £104,835 † | — | Awarded |
| BBC Global News LtdInternational Marketing Campaign | £150,000 † | — | Awarded |
| Zedmill LtdAssets and Content | £39,400 † | — | Awarded |
Contracts
Domestic Marketing Campaign · Digitronix LtdSME
- Signed
- 3 Apr 2024
- Value
- £104,835
- Status
- active
International Marketing Campaign · BBC Global News Ltd
- Signed
- 3 Apr 2024
- Value
- £150,000
- Status
- active
Assets and Content · Zedmill Ltd
- Signed
- 3 Apr 2024
- Value
- £39,400
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 15bids · 15 electronic | 0 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- West Midlands Growth Company Leadership TeamReview body
Bidders & participating suppliers
3 commercial parties on the notice- BBC Global News LtdAwarded supplier
- Digitronix LtdAwarded supplier
- Zedmill LtdAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.