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Find a TenderAwarded without competitionContract termination notice
Published 16 Jul 2025, 11:09 BST

Official UK procurement notice

W195712 Meta Advertising - NHS Healthy Start Campaign

Official notice

Authority: NHS Business Services Authority (Central government)

Below threshold - without competition
Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published
Awarded value£62,500published award · exc. VAT
Awarded 21 Jul 2025no call for competition
Awarded to Meta

What is being bought

Published requirement description

This contract is for the provision of a social media advertising campaign on Facebook and Instagram to raise awareness of NHS Healthy Start and to increase applications to the scheme to ensure eligible families receive the help that they are entitled to.

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
79342000 Marketing services

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - without competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
16 Jul 2025, 11:09 BST
Last source update
2 Apr 2026, 15:03 BST
Authority reference
C375880
FTS notice number
2026/S 000-031013
Latest notice
Contract termination notice (UK11)
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-056027 Find a Tender

Notice history

4 events · 3 releases on Find a Tender · since 16 Jul 2025
  1. Transparency notice published
    16 Jul 2025, 11:09 BST
    UK5
  2. Contract signature expected
    16 Jul 2025, 23:59 BST
    scheduled
  3. Contract details notice published
    21 Jul 2025, 11:12 BST
    UK7
  4. Contract termination notice published
    2 Apr 2026, 15:03 BST
    UK11

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £62,5001 award exc. VAT
Contracts signed 1latest 21 Jul 2025
Awarded toValueDateStatus
MetaW195712 NHS Healthy Start Campaign17 Jul 2025 – 31 Mar 2026£62,500—Awarded

Contracts

  • W195712 NHS Healthy Start Campaign · Meta

    Signed
    21 Jul 2025
    Value
    £62,500
    Period
    22 Jul 2025 – 31 Mar 2026
    Status
    terminated
    Final value
    £67,500
    Termination
    contractCompleted

Contracting authority & participating public bodies

NHS Business Services Authority

Contracting authorityPublic authority - central government GB-PPON: PRLZ-1599-JGTT Stella House, Goldcrest Way, Newburn Riverside, Newcastle upon Tyne, North East, NE15 8NYContact name, email, phone

Bidders & participating suppliers

1 commercial party on the notice
  • MetaAwarded supplier 1 Meta Way, Menlo Park, California, 94025, Menlo Park, US, 94025, USContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure