Bishop Burton College - Marketing and Communication Support Services

We’re seeking to appoint a small number of experienced full-service agencies to provide ongoing support to Bishop Burton College. Working alongside College staff as an extension of the in-house team, the agencies will be expected to execute dynamic and inspiring campaigns across the course of the contract period.Lot 1 (a) - Campaign Management - Support could include (but is not limited to):

• Idea creation and research
• Campaign development - from conception to design and artwork stage, copywriting and strategic campaign planning
• Integrated campaign planning to include digital
• Media planning and buying (see below)
• Project management and delivery
• Implementation of campaign plan
• Monitoring, evaluation and feedback Lot 1 (b) - Media BuyingScope of work could include (but is not limited to):
• Regional advertising campaigns (East Yorkshire and North Lincolnshire)
• Offline and online media
• Recruitment advertising
• Accurately placed paid-for media
• Understanding the audience and platforms available - nationally, regionally and locally
• Specialist campaigns - industry specific
• Helping us to achieve our aims and objectives for both individual campaigns and contributing to the wider comms and business objectives
• Excellent reporting and monitoring
• First class account management

We’re seeking to appoint a small number of exceptional creative agencies to provide ongoing support to Bishop Burton College as a strategic creative partner. Working with the in-house team, the agencies will be expected to develop outstanding creative strategies across the course of the contract period to deliver long term business growth for Bishop Burton College. Support could include (but is not limited to):

• Elevating the College’s brand positioning
• Development of the creative strategy
• Creating eye-catching and inclusive recruitment adverts
• Development of the Bishop Burton College brand to drive objectives
• Strategic creative planning to include digital - from ideas and conception to execution
• Project management and delivery
• Monitoring, evaluation and feedback

We’re looking to add to our framework agencies and organisations experienced at digital content creation and social media management, covering both live events and ongoing annual campaigns i.e. summer recruitment drive. The scope of work may include (but is not limited to):

• Attendance at a live event to capture live footage/ content for social media
• Strategy for investigating and developing channels on new platforms for emerging new audiences i.e. HE provision
• Email marketing automation content plan
• Evaluation of engagement
• Social media strategy and campaign planning
• Social media auditing, evaluation and recommendations
• Social media outreach

We are seeking to appoint a small number of design agencies or freelance graphic designers to provide support with design and artwork across the contract period. Design of effective marketing, communications tools and promotional materials will be used across both print and digital platforms. Graphic design and artwork to include (but not limited to):

• Advertising (online and offline formats)
• Development of visual identity and branding collateral
• Brand guidelines
• Posters
• Leaflets
• Templates
• Stationery
• Infographics
• Annual reports
• Promotional collateral i.e. merchandise
• POS structure
• Exhibition equipment
• Programmes
• E-newsletter templates
• Handbooks

We’re looking to add a range of printers to our framework of suppliers who can help us deliver our printing requirements. Printing requirements to include (but not limited to):

• Prospectuses
• Leaflets
• Course booklets
• Personalised direct mail
• Handbooks
• Bespoke print items
• Postage and fulfilment (if required

We’re looking to add a range of suppliers to our framework to support us with our exhibitions and signage requirements. Exhibitions and signage requirements to include (but not limited to):

• On and off-campus signage
• Window and floor vinyls
• POS signage
• Recruitment event dressing
• Installation of signage

Over the course of the contract the marketing team will need to seek support from a specialist company for the production of promotional marketing materials and merchandise. This could be used as giveaways for a freshers fair or at a public open day. They may also be used for staff engagement. We’re looking to engage a dynamic supplier who can turn things around quickly and offer us creative solutions for our promotional needs.Promotional requirements could include (but are not limited too):

• Pens
• Pencils
• Tote bags
• Car/window stickers
• Mugs
• Travel mugs
• Drinks bottles
• Notebooks
• Notepads
• Calendar
• Keyring
• Mousemat
• Coaster
• Badges
• Umbrella
• Clothing - T-shirt, hoodies, hats

In order to achieve our marketing and communications objectives over the next 2 years, we’re looking to enlist the support of exceptional PR and copywriting agencies to help us share our story with new and existing audiences and stakeholders.Services required may include (but are not limited to):

• PR for events - media invites, management of press on-site, etc
• Editing and proofreading
• Copywriting: case studies, feature writing, marketing copy, programme copy, website copy, blog posts and newsletters
• Marketing campaign, advertising copy and promotional messaging
• Researching, writing and issuing targeted press releases
• Compiling media lists and contacts, media outreach and opportunities
• Media monitoring, reporting and evaluation
• Social media: strategy, copywriting, implementation and evaluation
• Writing media briefs
• Speech writing
• Crisis communications support

We’re looking to create a framework of exceptional photographers who can help us bring our vision at Bishop Burton College to life, capturing everything from student imagery for our annual prospectus to press shots and open events. Scope of work could include (but is not limited to):

• Event photography (e.g. welcome week / open event)
• Portraiture (i.e. staff headshots)
• Student and tutor photography (e.g. for prospectus / website)
• Architectural photography (e.g. new building opening)
• Food, drink and product photography (e.g. from the cafe/ restaurant)
• Animal, equine and sports photography (e.g. working with movement)
• Corporate photography
• Media calls
• Drone footage - including all licencing
• 360 degree photography
• Post production

In line with our brand guidelines, we’re looking to create stand-out video content and post-production services to support our communications objectives. We’re looking to work with specialist suppliers who have relevant knowledge and experience working with animals, equine and sports based content, capturing movement in an exhilarating and appropriate manner. There may be the need for corporate style films, alongside more creative campaign lead content.Scope of work could include (but is not limited to):

• Events videography
• Site specific film
• Movement on film
• Talking heads
• Vox pops
• Capturing interviews and case studies
• Drone footage - including licencing
• 360 degree film
• Post production
• Art direction (desirable)
• Script Writing (desirable)