Official UK procurement notice
Digital Marketing Services · UK public procurement notice
Authority: University of Keele (Charity / VCSE)
What is being bought
Published requirement descriptionKeele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.
CPV: Advertising and marketing services · Marketing services
The lotProcurement structure
single lot · value publishedLot #1The University wishes to understand potential approaches to delivering Campaign…AwardedRenewalPublished value£1,000,000
The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives.
The will design, development and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress.
Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (5)
- 1. Proposed Management Structure, Responsibilities and Skills: 30
- Explain how the digital services agency can meet all of the digital marketing services requirements of the Tender Specification (in Section 2 of the ITT).: 60
- Provide evidence of how the agency has significantly improved student recruitment numbers within a university, resulting in an improved return on marketing investment and better enquiry: application: enrolment conversion rates? 50 250 marks 700 marks 20.3 The weighted score for each of: 50
- Quality: 700
- Commercial (Price).: 300
Published award criteria (5)
- 1. Proposed Management Structure, Responsibilities and Skills: 30
- Explain how the digital services agency can meet all of the digital marketing services requirements of the Tender Specification (in Section 2 of the ITT).: 60
- Provide evidence of how the agency has significantly improved student recruitment numbers within a university, resulting in an improved return on marketing investment and better enquiry: application: enrolment conversion rates? 50 250 marks 700 marks 20.3 The weighted score for each of: 50
- Quality: 700
- Commercial (Price).: 300
- Suitability
As per tender documentation
- Price carries 300 of 1140 points: a 10% discount moves about 30 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes
- First published
- 15 Jan 2021, 10:40 GMT
- Last source update
- 14 May 2021, 16:30 BST
- Authority reference
KU/288/LS/CD/2020- FTS notice number
2021/S 000-010735- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-028a99Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
How it was run
Official notice- Submission deadline
- 17 Feb 2021, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
Timeline
17 Feb 2021 → 14 May 2021 · 2 dates- Submission deadline17 Feb 2021, 12:00 GMT
- Notice published14 May 2021, 16:30 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete14 May 2021, 16:30 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Arke Agency | £1,000,000 † | — | Awarded |
Contracts
Digital Marketing Services · Arke Agency
- Signed
- 27 Apr 2021
- Value
- £1,000,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 5bids | — | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High Court of England and WalesReview body
Bidders & participating suppliers
1 commercial party on the notice- Arke Agency LtdAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria