Official UK procurement notice
EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT Lot 2
Authority: East Suffolk Council (Local council)
What is being bought4 lots · detail below
Published requirement descriptionservices to support the delivery of a strategic marketing and destination branding programme for Lot 2: Digital Visitor Journey and Touchpoint Audit
CPV: Administrative services related to tourism affairs · Business analysis consultancy services · Feasibility study, advisory service, analysis · Marketing management consultancy services · Marketing services
Lots and requirements (4)Procurement structure
4 lots · all with a published value (£75,000 together) · same conditions of participation on every lotLot #1Destination Positioning Analysis and Strategic InsightAwardedPublished value£22,500
To review and explore why East Suffolk / Suffolk lags behind comparable destinations in visitor performance, perception, and profile-and to provide strategic insight and recommendations for improving its competitive positioning.
- Condition of participation
As stated in tender documents
Lot #2Digital Visitor Journey and Touchpoint AuditAwardedPublished value£15,000
The source published no individual description for this lot.
- Condition of participation
As stated in tender documents
Lot #3Suffolk-Wide Strategic Tourism Marketing PlanAwardedPublished value£22,500
Create a 3-5 year Suffolk-wide tourism marketing strategy and action plan, considering existing budgets.
Enable cross-authority collaboration on future campaigns.
Integrate market intelligence and shared objectives on behalf of partners
- Condition of participation
As stated in tender documents
Lot #4Implementation action plan and KPIsAwardedPublished value£15,000
Develop an action plan for improvements aligned with lots 1-3 and council/partner priorities.
Recommend clear KPIs and performance tracking to evaluate the improvements over time.
- Condition of participation
As stated in tender documents
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Condition of participation
As stated in tender documents
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 20 Jun 2025, 18:13 BST
- Last source update
- 1 Apr 2026, 11:47 BST
- Authority reference
2655-RFQ-O- FTS notice number
2025/S 000-034197- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-055144Find a Tender
How it was run
Official notice- Submission deadline
- 18 Jul 2025, 12:00 BST
- Clarification deadline
- 4 Jul 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
Tenders must be submitted through in-tend in-tendhost.co.uk/eastsuffolk ↗ /aspx/home
Timeline
20 Jun 2025 → 1 Apr 2026 · 5 dates- Tender notice published20 Jun 2025, 18:13 BST
- Clarification questions by4 Jul 2025, 12:00 BST
- Submission deadline18 Jul 2025, 12:00 BST
- Contract starts12 Aug 2025, 00:00 BST
- Latest notice published211 days ago1 Apr 2026, 11:47 BST
Notice history
6 events · 4 releases on Find a Tender · since 20 Jun 2025- Tender notice published20 Jun 2025, 18:13 BSTUK4
- Tender notice published20 Jun 2025, 18:17 BSTUK4
- Deadline moved to 18 Jul 2025, 12:00 BST20 Jun 2025, 18:17 BST+0 days · was 18 Jul 2025, 13:00 BST
- Contract details notice published6 Mar 2026, 17:20 GMTUK7
- Status changed to complete6 Mar 2026, 17:20 GMT
- Contract details notice published1 Apr 2026, 11:47 BSTUK7
Published amendments (1)
Submission date is 18th July, 2025 by 12noon
Routine re-releases (4)
- 2025-06: 1 release · 20 Jun 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 2 · Digital Visitor Journey and Touchpoint Audit1 award | |||
| Jacob Bailey GroupSME | £13,500 † | — | Awarded |
| Across several lots1 award | |||
| Whistlejacket London | £37,700 † | — | Awarded |
Contracts
Lot 2: Digital Visitor Journey and Touchpoint Audit · Jacob Bailey GroupSME
- Signed
- 31 Mar 2026
- Value
- £13,500
- Period
- 31 Mar 2026 – 1 Jul 2026
- Status
- active
Destination Positioning Analysis and Strategic Insight , Suffolk-Wide Strategic Tourism Marketing Plan and Implementation action plan and KPIs · Whistlejacket London
- Signed
- 21 Oct 2025
- Value
- £37,700
- Period
- 21 Oct 2025 – 2 Apr 2026
- Status
- active
Contracting authority & participating public bodies
Bidders & participating suppliers
2 commercial parties on the notice- JACOB BAILEY LIMITEDAwarded supplier
- WhistlejacketAwarded supplier
Official documents & specifications (5)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications Please register for free on the following link to view the full documentation and express interest once logged in and submit your tender response: https://in-tendhost.co.uk/eastsuffolk/aspx/Home Documents are RFQ Document, Draft Contract terms , and Appendices A-C
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender