Implementation of UK Global Screen Fund Promotional Campaign

The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector. The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a global media agency to create and deliver a year-long media campaign, activating the new UK Global Screen brand strategy to engage and excite audiences across key international territories. The multi-channel promotional campaign will promote and showcase the very best of the UK’s screen offer, driving an increased appetite and consumption amongst international audiences. The successful agency will demonstrate a global approach and local response, focusing on territories which will be selected based on audience research, government priority and stakeholder consultation.

The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector. The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a supplier to create and deliver a year-long, repeatable, calendar of events and activities to promote the UK screen sector, building on existing initiatives and working closely with the BFI, in collaboration with relevant stakeholders and delivery partners.