Official UK procurement notice
Media Advertising Services · UK public procurement notice
Authority: Coventry University (Education)
What is being bought
Published requirement descriptionIntention to award a Public contract under Regulation 32(2) (b) (iii) of the Public Contract Regulations 2015 for the provision of Media Advertising Services.
CPV: Advertising and marketing services · Advertising services · Marketing services
The lotProcurement structure
single lot · no lot value publishedLot #1To create a one year marketing partnership with The O2 arena allowing CU London…
To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.
Procedure terms & legal framework
From the official record- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 12 Aug 2022, 10:31 BST
- Last source update
- 12 Aug 2022, 10:31 BST
- Authority reference
PD771-22- FTS notice number
2022/S 000-022257- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-035b46Find a Tender
- Why no open competition
- The procurement falls outside the scope of application of the directive
- Published justification
The works, supplies or services can be provided only by a particular economic operator for the following reason:
Purchase of supplies or services on particularly advantageous terms
The combination of O2 Arena's proximity to CU London Greenwich (approx. 500 metres from the campus) and its media/marketing channel customer reach, provides a uniquely competitive advantage . We do not believe that there is another provider on the North Greenwich Peninsula that can provide this unique combination of channels, that would reach the same number of impressions for the proposed fee and is within close proximity of the CU London Greenwich campus allowing for ease of communication and collaboration.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Ansco Arena | £300,000 † | — | Awarded |
Contracts
Contract 022257-2022-1 · Ansco Arena
- Signed
- 13 Jul 2022
- Value
- £300,000
- Status
- active
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Ansco ArenaAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.