Official UK procurement notice
Strategic Planning and Media Buying - Full Agency Service · Birmingham City University (Feb 2025)
Authority: Birmingham City University (Education)
What is being bought
Published requirement descriptionBirmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels
(including UCAS, WhatUni, The Student Room, IDP Connect).
- Recurrence: Minimum 3 years, maximum 5 years
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£9,000,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Suitability
Refer to ITT documents
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes · Minimum 3 years, maximum 5 years
- First published
- 21 Feb 2025, 12:05 GMT
- Last source update
- 21 Feb 2025, 12:05 GMT
- Award evaluation window
- 31 Mar 2025 – …
- Authority reference
PS 114- FTS notice number
2025/S 000-006658- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04e643Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
- Performance terms
Refer to ITT documents
Publisher note: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./68G93XUGET To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/68G93XUGET GO Reference: GO-2025221-PRO-29523893
How it was run
Official notice- Submission deadline
- 24 Mar 2025, 12:00 GMT
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Participation fee
- document
- Bids opened
- 31 Mar 2025, 12:00 BST
Timeline
21 Feb 2025 → 31 Mar 2025 · 3 dates- Notice published21 Feb 2025, 12:05 GMT
- Submission deadline24 Mar 2025, 12:00 GMT
- Bids opened31 Mar 2025, 12:00 BST
Contracting authority & participating public bodies
2 public bodies on the noticeOther public bodies
- European UnionFunder
Dispute resolution & review bodies
- Royal Courts of JusticeReview body
Official documents & specifications (4)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria
- Economic and financial selection criteria
- Technical selection criteria