"You're bussing it" phase 2 bus campaign

Official notice

Authority: West Midlands Combined Authority (Local council)

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: West Midlands (UKG)

Awarded value£255,102published contract · exc. VAT

Awarded 14 Oct 2025no call for competition

Awarded to Constellia Limited

What is being bought

Published requirement description

West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region.

CPV: Advertising campaign services · Advertising consultancy services

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: West Midlands

Extensions: This contract will run from 18th August 2025- 17th August 2026 with an optional extension of 3 months at no additional value.

79341100 Advertising consultancy services

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 14 Oct 2025, 14:00 BST
Last source update: 14 Oct 2025, 14:00 BST
Authority reference: PRT-COMMS-ESG-2025-0002
FTS notice number: 2025/S 000-065203
Classification (CPV): Advertising campaign servicesAdvertising consultancy services
Delivery area: West Midlands (UKG)
Official registry OCID: ocds-h6vhtk-05cc52 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: This is a compliant direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited. This award via a framework does not require prior publication under PCR 2015.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £255,1021 contract exc. VAT

Bids received 1

Contracts signed 1latest 14 Oct 2025

Awarded to	Value	Date	Status
Constellia LimitedSubcontracting: This contract will be subcontracted to Impero Limited	£255,102 †	—	Awarded

Contracts

Contract 065203-2025-1 · Constellia Limited
Signed
14 Oct 2025
Value
£255,102
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids	—	—	—

Contracting authority & participating public bodies

West Midlands Combined Authority

Contracting authorityLocal CouncilRegional or local authorityGeneral public services 16 Summer Lane, Birmingham, West Midlands, B193SDContact name, email

Bidders & participating suppliers

1 commercial party on the notice

Constellia LimitedAwarded supplier London, West Midlands, W1W 5AB

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.