Official UK procurement notice
Provision of Digital Marketing Services to the University of Birmingham
Authority: THE UNIVERSITY OF BIRMINGHAM (Education)·Consortium: 2 public authorities
What is being bought4 lots · detail below
Published requirement descriptionThe University of Birmingham ("the University") invites tenders for the supply of Digital Marketing Services; Lot 1 – Media Buying and Planning (UK and International) Lot 2 – Front-end Development Services Lot 3 – Content Services Lot 4 – UX Design and Development Services The intention is to establish a framework agreement with suitably qualified Supplier(s) who will provide selected Digital Marketing Services needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required. The requirement shall be split into four Lots, and Suppliers will be able to submit a response for either one or more Lots.
CPV: Advertising and marketing services
How this framework works
From the published notice- Bids received
- 7 bids on the busiest of 4 lots · 5 suppliers appointed
Lots and requirements (4)Procurement structure
4 lots · no lot values published · same evaluation weights on every lotLot #1Media Buying and Planning (UK and International)Awarded
Provide media buying and planning services that include:
- a strategic global media buying service that covers all formats of digital advertising.
- a campaign planning service to support low and high budget campaigns, providing regular performance reviews, campaign optimisation and reporting tools that provide real time updates.
Lot #2Front-end Development ServicesAwarded
Provide front-end development services to support our major institutional websites. The supplier will:
- develop features and components for our websites following best practices, complying with accessibility standards and ensuring they meet a high standard of quality.
- have expertise in developing websites/components using react.js.
- integrate with and contribute to our existing storybook UI library.
- work closely with our existing web product team during any project work.
Lot #3Content ServicesAwarded
Provide content services which the University’s internal full -service marketing agency does not provide. This includes:
- content strategy expertise to develop plans for optimum deployment of content across all channels.
- copy writing specifically for the web (incorporating SEO and UX principles).
- specialist copywriting across a range of academic disciplines.
- expertise in search engine optimisation to improve search, elevate content and build profile.
Lot #4UX Design and Development ServicesAwarded
Provide UX Design and Development services, to support major University services like its external website, which will include:
- Delivery of a robust and proven UX research and discovery process.
- Full UI design process expertise.
- Expertise around content strategy with a focus on web.
- Delivery methodology which focuses on working collaboratively with clients.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (2)
- Quality: 70
- Price: 30
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
- “Provision of Digital Marketing Services to the University of Birmingham” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 11 Aug 2022, 10:57 BST
- Last source update
- 6 Apr 2023, 13:16 BST
- Authority reference
FRAM352/22- FTS notice number
2023/S 000-010160- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-035ae5Find a Tender
How it was run
Official notice- Appointment period ends
- 12 Sept 2022, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
Timeline
12 Sept 2022 → 6 Apr 2023 · 2 dates- Admission / appointment period endsperiod end, not a bid countdown12 Sept 2022, 12:00 BST
- Notice published6 Apr 2023, 13:16 BST
Notice history
2 events · 2 releases on Find a Tender · since 6 Apr 2023- Status changed to complete6 Apr 2023, 13:16 BST
- Buyer details updated6 Apr 2023, 13:16 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast5 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
All 5 of these contracts carry the same published figure, £900,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.
Media Buying and Planning (UK and International)
- Signed
- 6 Apr 2023
- Value
- ceiling above
- Status
- active
Front End Development Services
- Signed
- 6 Apr 2023
- Value
- ceiling above
- Status
- active
Content Services: Copywriting
- Signed
- 6 Apr 2023
- Value
- ceiling above
- Status
- active
Content Services: Search Engine Optimisation
- Signed
- 6 Apr 2023
- Value
- ceiling above
- Status
- active
UX Design and Development Services
- Signed
- 6 Apr 2023
- Value
- ceiling above
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Media Buying and Planning (UK and International) | 4bids · 4 electronic · 4 from abroad | 4 | — | — |
| 2 · Front-end Development Services | 4bids · 4 electronic · 4 from abroad | 3 | — | — |
| 3 · Content Services | 5bids · 5 electronic · 5 from abroad | 4 | — | — |
| 4 · UX Design and Development Services | 7bids · 7 electronic · 7 from abroad | 6 | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeConsortium members and other public bodies
- University of BirminghamContracting authorityBody governed by public lawEducation
Framework contractors & participating bidders
5 commercial parties on the notice- Crunch Digital Media (part of Unicom)Framework contractor
- Liberty MarketingFramework contractor
- Manifesto Digital Ltd (part of TPXimpact)Framework contractor
- MixdFramework contractor
- Waterfall Manchester LimitedFramework contractor
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.