Find a TenderAwarded
Published 14 Jul 2022, 20:39 BST

Official UK procurement notice

The Provision of Marketing, Campaigns, and Media Buying Services

Official notice

Authority: UNIVERSITY OF GLOUCESTERSHIRE (Education)·Consortium: 2 public authorities

ServicesRestricted procedureSME suitable
Published estimate£2,580,000≈ £860k / year
Submissions closed 19 Aug 2022awarded 23 Dec 2025
Awarded to Hybrid News Limited2 awards
Contract term 3 yrsends 19 Sept 2025 · starts 20 Sept 2022

What is being bought

Published requirement description

The Provision of UG Student Recruitment Marketing, Campaigns, and Media Buying Services for the University of Gloucestershire.

  • Recurrence: 3 to 4 years.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1University of Gloucestershire (UoG) is seeking to appoint an experienced and reputable…Awarded 3 yrs

University of Gloucestershire (UoG) is seeking to appoint an experienced and reputable supplier to provide marketing, communication and brand services for a 3-year period starting on 20 March 2026 and finishing on 19 March 2029. The University reserves the right to extend the contract agreement by a further year at its sole discretion.

The contract will be awarded based on Media planning, buying & execution for an annual undergraduate student recruitment campaign. This could be setup in the current format of the three separate core recruitment campaigns across the year (Apply, Open Days & Clearing) - up to £500,000 pa, including all media and management fees, or it could be a single annual or 18-month campaign that reflects the full recruitment cycle with multiple phases to encompass the different and changing actions we want our audience to make.

Contract period: 20 Sept 2022 – 19 Sept 2025 (3 yrs)
Delivery: South West · Gloucestershire area.
Extensions: The University reserves the right to extend the contract agreement by 1 year at its sole discretion.Variant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published sub-criteria (2)
  • Quality/Technical: 60%
  • price: 40%
Published award criteria (2)
  • Quality/Technical: 60
  • Price: 40
What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · 3 to 4 years.
First published
14 Jul 2022, 20:39 BST
Last source update
5 Jan 2026, 16:39 GMT
Award evaluation window
19 Aug 2022 – …
Authority reference
UOG/25/794/MSE
FTS notice number
2026/S 000-000456
Classification (CPV)
Advertising and marketing services
Delivery area
South West (UKK)
Official registry OCID
ocds-h6vhtk-035235 Find a Tender
Review and risk notes
Review procedure

Reviews will be undertaken in accordance with the provisions of the Public Contracts Regulations 2015.

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredLanguage: EN
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Submission deadline
19 Aug 2022, 14:30 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bid validity
90 days from the deadline
Bids opened
19 Aug 2022, 14:35 BST
Detailed submission instructions & authority contactsFrom official release

Timeline

19 Aug 2022 → 5 Jan 2026 · 4 dates
  1. Submission deadline
    19 Aug 2022, 14:30 BST
  2. Bids opened
    19 Aug 2022, 14:35 BST
  3. Contract starts
    20 Sept 2022, 00:00 BST
  4. Notice published296 days ago
    5 Jan 2026, 16:39 GMT

Notice history

3 events · 3 releases on Find a Tender · since 5 Oct 2022
  1. Status changed to complete
    5 Oct 2022, 09:42 BST
  2. Buyer details updated
    5 Oct 2022, 09:42 BST
  3. Procurement method changed
    5 Jan 2026, 16:39 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 2
Bids received 66 from SMEs
Contracts signed 2latest 23 Dec 2025
Awarded toValueDateStatus
Hybrid News LimitedSME——Awarded
Hybrid News LimitedSME——Awarded

Contracts

  • Contract 000456-2026-1 · Hybrid News LimitedSME

    Signed
    23 Dec 2025
    Value
    —
    Period
    … – 19 Sept 2025
    Status
    active
  • Contract 027932-2022-1 · Hybrid News LimitedSME

    Signed
    7 Sept 2022
    Value
    —
    Period
    … – 19 Sept 2025
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
University of Gloucestershire (UoG) is seeking to appoint an experienced and reputable…6bids · 6 electronic6—£1 – £2,580,000
Whole notice———£1 – £2,580,000

Contracting authority & participating public bodies

2 public bodies on the notice

UNIVERSITY OF GLOUCESTERSHIRE

Contracting authorityEducationBody governed by public lawEducation GB-COH: 06023243 Fullwood House, Park campus, The Park, Cheltenham, South West, GL502RHContact name, email, phone

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria