Find a TenderAwarded without competition

Published 8 May 2025, 15:20 BST

Official UK procurement notice

Brand Refresh · UK public procurement notice

Official notice

Authority: University of Sussex (Education)

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)

+6 more

East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)South West (UKK)

Awarded value£235,6412 contracts · exc. VAT

Awarded 31 Mar 2025no call for competition

Awarded to Hudson Fuggle Limited2 awards

What is being bought

Published requirement description

Appointment of a brand agency partner to deliver a refreshed brand creative for the University of Sussex.

CPV: Promotional services

The lotProcurement structure

single lot · no lot value published

Lot #1Appointment of a brand agency partner to deliver a refreshed brand creative and…Awarded

Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.

Delivery: North East, North West, Yorkshire & Humber, East Midlands, West Midlands, East of England, London, South East, South West

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 8 May 2025, 15:20 BST
Last source update: 17 Dec 2025, 13:59 GMT
Authority reference: US_25306
FTS notice number: 2025/S 000-083881
Classification (CPV): Promotional services
Delivery area: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)
+1 more
South West (UKK)
Official registry OCID: ocds-h6vhtk-050efa Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: Quotes were obtained as part of an RFQ process. Value of tender is below PCR 2015 threshold for services.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 2

Awarded value £235,6412 contracts exc. VAT

Bids received 3

Contracts signed 2latest 31 Mar 2025

Awarded to	Value	Date	Status
Hudson Fuggle Limited	£83,333 †	—	Awarded
Hudson Fuggle Limited	£152,308 †	—	Awarded

Contracts

Contract 019788-2025-1 · Hudson Fuggle Limited
Signed
31 Mar 2025
Value
£83,333
Status
active
Contract 083881-2025-US_25159/US_25306-1 · Hudson Fuggle Limited
Signed
31 Mar 2025
Value
£152,308
Status
active
- Change Additional services for brand refresh and implementation, Need for additional works, services or supplies by the original contractor/concessionaire: As the agency responsible for the brand refresh Hudson Fuggle are the best placed supplier to deliver additional materials and support the university to implement the changes so they are embedded for ongoing use.

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
3bids	—	—	—

Contracting authority & participating public bodies

UNIVERSITY OF SUSSEX(THE)

Contracting authorityEducationBody governed by public lawEducation GB-COH: RC000672 Sussex House, Falmer, Brighton, South East, BN19RHContact name, email

Dispute resolution & review bodies

University of SussexReview body Brighton

Bidders & participating suppliers

1 commercial party on the notice

Hudson Fuggle LimitedAwarded supplierGB-COH: 03912072 London, London

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.