Official UK procurement notice
Creative Agency · SOUTH WESTERN RAILWAY LIMITED (Nov 2025)
Authority: SOUTH WESTERN RAILWAY LIMITED (Public body)
What is being bought
Published requirement descriptionThe Procurement is for the the provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services.
The Agency will be responsible for the development and delivery of integrated through the line campaigns for the Customer to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in an agreed brief and subsequent scope of work.
Campaigns could include, but are not limited to: -
Annual SWR leisure campaigns,
Tactical Campaigns,
Commuter campaigns,
Reactive campaigns.
Such campaigns will comprise of multiple owned, earned and paid channels (as agreed in writing in a separate scope of work for each campaign) including, but not limited to: -
TV,
Radio,
Email,
Digital display,
Website,
Social media,
Station Posters and on-board media.
Leaflets & flyers,
Press,
Services supplied to include:
Creative services
Account and Project Management services
Financial reconciliations services
Production services
CPV: Business services: law, marketing, consulting, recruitment, printing and security
The lotProcurement structure
single lot · no lot value publishedPipeline intelligence · planning stage: how this market runs before the tender is published
How SOUTH WESTERN RAILWAY LIMITED buys Business services: law, marketing, consulting (CPV 79), and who usually turns up
SOUTH WESTERN RAILWAY LIMITED’s published record next to the market for the same work. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Business services: law, marketing, consulting (CPV 79) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Local means the winner is registered in the region where that award was delivered.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners were registered in the region where that award was delivered.
i
How long buyers here take to decide after bids close.
Middle value in days from the bid deadline to the award date, on competitions that published both.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards have an award date within 42 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
The market share is a minimum: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Direct awards or one recorded bid are common here. Check the route before spending time on a bid.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid15%
2–324%
4–628%
7+33%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate34%
Within ±2%51%
Above estimate14%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 79Estimate not published
This lot lists more than one class in CPV 79. The comparison uses that group.
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 1,819 past lots.
A forecast, not a list of bidders.
1 bid15%
2–324%
4–628%
7+33%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Planned procurement
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 10 Nov 2025, 16:49 GMT
- Last source update
- 10 Nov 2025, 16:49 GMT
- Award evaluation window
- Submission end – 6 Mar 2026
- FTS notice number
2025/S 000-072550- Latest notice
- Planned procurement notice (UK3)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05de13Find a Tender
How it was run
Official notice- Submission deadline
- 30 Jan 2026, 23:59 GMT
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
10 Nov 2025 → 1 Jun 2026 · 5 dates- Planning notice published351 days ago10 Nov 2025, 16:49 GMT
- Tender notice expected330 days ago1 Dec 2025, 23:59 GMT
- Submission deadline270 days ago30 Jan 2026, 23:59 GMT
- Award decision expected by235 days ago6 Mar 2026, 23:59 GMT
- Contract starts149 days ago1 Jun 2026, 00:00 BST
Notice history
1 event · 1 release on Find a Tender- Planned procurement notice published10 Nov 2025, 16:49 GMTUK3
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Planned procurement notice Planned procurement notice on Find a Tender