Find a TenderAwarded without competition

Published 25 Jun 2025, 17:36 BST

Official UK procurement notice

Legacy Campaigns 2025 - 2026

Official notice

Authority: Royal Botanic Gardens, Kew (Public body)

ServicesAward procedure without prior publication of a call for competition

Sectors: IT Services & Software (72) Delivery: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)

+6 more

East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)South West (UKK)

Awarded value£60,000published contract · exc. VAT

Awarded 19 Jun 2025no call for competition

Awarded to Influence Digital Limited

What is being bought

Published requirement description

To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.

CPV: Business analysis consultancy services

The lotProcurement structure

single lot · no lot value published

Lot #1To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for…Awarded

To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.

The scope of requirements is:

Response to brief
Audience analysis and scoping
Audience targeting strategy
Channel mix proposal
Creative optimisation
Establish KPIs and success metrics
Budget allocation across channel mix
Optimisation of live campaign
End of campaign report

Delivery: North East, North West, Yorkshire & Humber, East Midlands, West Midlands, East of England, London, South East, South West

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 25 Jun 2025, 17:36 BST
Last source update: 25 Jun 2025, 17:36 BST
Authority reference: RBGKEW1443
FTS notice number: 2025/S 000-035216
Classification (CPV): Business analysis consultancy services
Delivery area: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)
+1 more
South West (UKK)
Official registry OCID: ocds-h6vhtk-0553ba Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: The supplier is a specialist in the sector and has strong experience in fundraising media buying, specifically in the legacy area. They are also the lead supplier under the Digtial Advertising category in the framework, offering specialist marketing support.

Review and risk notes

Review procedure: British Library Digital Advertising and Specialist Marketing Support Framework - Direct Award
Framework information : DIGITAL ADVERTISING AND SPECIALIST MARKETING SUPPORT AGREEMENT REFERENCE: 002162

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £60,0001 contract exc. VAT

Bids received 1

Contracts signed 1latest 19 Jun 2025

Awarded to	Value	Date	Status
Influence Digital LimitedSME	£60,000 †	—	Awarded

Contracts

Contract 035216-2025-1 · Influence Digital LimitedSME
Signed
19 Jun 2025
Value
£60,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids	—	—	—

Contracting authority & participating public bodies

Board of Trustees of the Royal Botanic Gardens Kew

Contracting authorityPublic bodyMinistry or any other national or federal authority, including their regional or local subdivisionsEnvironmental protection GB-COH: PGTT-3583-QXLN THE HERBARIUM, KEW GREEN, London, TW93AEContact email, phone

Dispute resolution & review bodies

Head of Procurement & Contract Management, Royal Botanic Gardens, KewReview body London

Bidders & participating suppliers

1 commercial party on the notice

Influence Digital LtdAwarded supplierGB-COH: N/A : 40 Whitfield Street, Registered Company Number: 07125666, London, UK, W1T 2RH

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.