Official UK procurement notice
Media Buying Contract · UK public procurement notice
Authority: Mayor's Office for Policing and Crime (Central government)
Sectors: Printed matter and related products (22)Business Services & Consultancy (79) Delivery: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)
Awarded value£24,000,000published award · inc. VAT
Awarded 14 Jun 2026
Awarded to Wavemaker Ltd
What is being bought
Published requirement descriptionThe contract is used to buy advertising to hit police officer recruitment targets and to run campaigns that prevent crime and build public trust and confidence. It is also used by NCTPHQ to raise public awareness of security threats and encourage reporting.
The lotProcurement structure
single lot · no lot value publishedProcedure terms & legal framework
From the official record- Procedure method
- Award under framework
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Call-off under a framework
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 14 Jul 2026, 13:24 BST
- Last source update
- 17 Jul 2026, 16:01 BST
- FTS notice number
2026/S 000-067950- Latest notice
- Contract details notice (UK7)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06cabeFind a Tender
Related procedures1
- Call-off under framework Media and Creative Services
Notice history
3 events · 2 releases on Find a Tender · since 14 Jul 2026- Contract award notice published14 Jul 2026, 13:24 BSTUK6
- Contract signature expected14 Jul 2026, 23:59 BSTscheduled
- Contract details notice published17 Jul 2026, 16:01 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value (inc. VAT) £24,000,0001 award inc. VAT; no net value published
Contracts signed 1latest 16 Jul 2026
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Wavemaker Ltd16 Jul 2026 – 14 Jun 2028 · up to 14 Jun 2030Extensions: Possible to extend the contract for a further two years. | £24,000,000 inc. VAT | 14 Jun 2026 | Awarded |
Contracts
Contract 1 · Wavemaker Ltd
- Signed
- 16 Jul 2026
- Value
- £24,000,000 inc. VAT
- Period
- 16 Jul 2026 – 14 Jun 2028 · up to 14 Jun 2030 with extensions
- Status
- active
- Extensions
- The contract can be extended twice for a period of a year after the initial 2 year period
3 agreed KPIs: The Agency agrees Media Buying Brief specification to the End users' satisfaction and in accordance with required standards, within the timescale agreed between the Clients end user and the Agency. · The Agency provides a costed Media Buying brief back to the Clients end user within the timeline agreed between the Client and the Agency · The Agency submits monthly reports to the Client's nominated representatives (as advised by the Client) within 10 working days of the end of each calendar month.
- The Agency agrees Media Buying Brief specification to the End users' satisfaction and in accordance with required standards, within the timescale agreed between the Clients end user and the Agency.
- The Agency provides a costed Media Buying brief back to the Clients end user within the timeline agreed between the Client and the Agency
- The Agency submits monthly reports to the Client's nominated representatives (as advised by the Client) within 10 working days of the end of each calendar month.
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- WAVEMAKER LIMITEDAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedTender pack and attachments
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender