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Published 26 Feb 2025, 09:23 GMT

Official UK procurement notice

Google Adwords, Search, Display and Re-targeting ads

Official notice

Authority: University of Bedfordshire (Education)·Consortium: 2 public authorities

ServicesAward procedure without prior publication of a call for competition
Sectors: Business Services & Consultancy (79) Delivery: Ireland (IE)North East (UKC)North West (UKD)
+7 moreYorkshire & Humber (UKE)East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)South West (UKK)
Awarded value£300,000published contract · exc. VAT
Awarded 18 Feb 2025no call for competition
Awarded to Google Ireland Limited2 awards

What is being bought

Published requirement description

Google advertising and marketing

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1Clearing-google advertising and marketingAwarded
Delivery listed: Ireland (IE), North East, North West, Yorkshire & Humber, East Midlands, West Midlands, East of England, London, South East, South West
79340000 Advertising and marketing services

Procedure terms & legal framework

From the official record
Procedure method
Award procedure without prior publication of a call for competition
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
26 Feb 2025, 09:23 GMT
Last source update
11 Apr 2025, 11:41 BST
FTS notice number
2025/S 000-014536
Classification (CPV)
Advertising and marketing services
Delivery area
Ireland (IE)North East (UKC)North West (UKD)Yorkshire & Humber (UKE)East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)
+2 moreSouth East (UKJ)South West (UKK)
Official registry OCID
ocds-h6vhtk-04e7fd Find a Tender
Why no open competition
The procurement falls outside the scope of application of the directive
Published justification

Only Google is able to deliver the volumes needed for recruitment in clearing. Advertising with Google has proven to be, ref University statistics, the best source of advertising for Clearing, delivering the greatest volumes of website traffic and ultimately applications.

Notice history

1 event · 2 releases on Find a Tender
  1. Buyer details updated
    11 Apr 2025, 11:41 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 2
Awarded value £300,0001 contract exc. VAT · 1 repeated publication of the same award counted once
Bids received 1
Contracts signed 2latest 18 Feb 2025
Awarded toValueDateStatus
Google Ireland Limited£300,000 †same award published again · counted once—Awarded
Google Ireland Limited£300,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1bids———

Contracting authority & participating public bodies

2 public bodies on the notice

University of Bedfordshire

Contracting authorityEducationHigher EducationEducationBody governed by public law GB-UKPRN: University of bedfordshire University Square, Luton, East of England, LU13JUContact name, email, phone

Dispute resolution & review bodies

  • Public Procurement Review ServiceReview body London
  • Public Procurement Review UnitReview body London

Bidders & participating suppliers

2 commercial parties on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.