YOUGOV PLC: UK Public Sector Contracts Won & Awards
Large organisation·Companies House: Public Limited Company·London·Nationwide (UK)·Main market: Market research services
Official UK PPONPRLT-2433-XDMZ
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How many tenders this supplier has won.
Tenders with at least one award to it. Award records are shown too, because one framework can carry many call-offs.
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How many different public bodies have awarded to this supplier.
Buyers named on its awards, with duplicate names merged.
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How much this supplier has won, by published values.
Sum of award values where it was the only winner, VAT excluded, framework ceilings left out.
Not turnover. Not every award publishes a value.
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Awards to this supplier in the last 12 months.
Award records dated in the last 12 months, against the two years before.
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Contracts that finish in the next 18 months.
Contracts ending in that window by the published end date or, where only a duration is published, an estimate from signature plus duration (marked). Neither, not counted.
An end date does not confirm a new procurement.
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In which regions this supplier wins work.
The region of each buyer it won from: the buyer’s office, placed by the official ONS postcode lookup. Each procedure counts once.
Where the buyer is based, not necessarily where the work was done; the tender page shows the published place of delivery.
Where they wini
In which categories this supplier wins.
Distinct awards by the main category of the lot, or of the procedure when no lot is named. Repeat publications count once.
An award counts once in each class it covers; classes can overlap.
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In which categories this supplier wins.
Distinct awards by the main category of the lot, or of the procedure when no lot is named. Repeat publications count once.
An award counts once in each class it covers; classes can overlap.
29 awards (21 for a named lot, 72%, 8 for a whole procedure with no lot named) · top CPV classes, shares of all 29 awards. An award may cover more than one class.
7931 Market research services14 awards · 48% · 6 awards naming a lot + 8 whole-procedure awards7311 Research services3 awards · 10% · awards naming a lot7230 Data services1 awards · 3% · awards naming a lot7321 Research consultancy services1 awards · 3% · awards naming a lot7930 Market and economic research; polling and statistics1 awards · 3% · awards naming a lot7932 Public-opinion polling services1 awards · 3% · awards naming a lot7934 Advertising and marketing services1 awards · 3% · awards naming a loti
How much this supplier has won, by published values.
Sum of award values where it was the only winner, VAT excluded, framework ceilings left out.
Not turnover. Not every award publishes a value.
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What one of this supplier’s wins is usually worth.
Middle value of the same awards as the total above.
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Does this supplier usually win above or below the buyer’s estimate.
Its own wins, estimate against award per lot, in its sector.
Based on 2 wins in its industry (CPV division 79). Small sample.
A past pattern, not a margin and not a price to bid.
Largest published awards iThe biggest published awards. Awards to a single supplier with a published value, largest first, so you can check the totals against the notice. A repeated framework total can appear here. Open the notice to check. | Authority | Awarded | Term | Published value |
|---|---|---|---|---|
| Ofcom Online Research Panel | Ofcom | — | — | £1,667,000 † |
| Integrated Defence Public Attitudes Reserach Programme for the Army / Army Reserves | Ministry of Defence | — | — | £240,000 † |
| BrandIndex and Profiles renewal | Transport for Wales | 26 Feb 2026 | 2.9 yrs | £240,000 ≈ £82k/yr |
| Research: Consumer Insights Tracker | The Food Standards Agency | 19 Dec 2025 | 3 yrs | £211,200 ≈ £70k/yr |
| Consumer Insights Tracker | The Food Standards Agency | — | — | £179,480 † |
Where their buyers arei
In which regions this supplier wins work.
The region of each buyer it won from: the buyer’s office, placed by the official ONS postcode lookup. Each procedure counts once.
Where the buyer is based, not necessarily where the work was done; the tender page shows the published place of delivery.
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In which regions this supplier wins work.
The region of each buyer it won from: the buyer’s office, placed by the official ONS postcode lookup. Each procedure counts once.
Where the buyer is based, not necessarily where the work was done; the tender page shows the published place of delivery.
ITL1 region of the buyer office · known for 24 of 24 awarded procedures · each procedure counts once
Who they sell toi
Which public bodies award work to this supplier.
Authorities named on its published awards, ranked by distinct procedures, duplicate names merged.
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Which public bodies award work to this supplier.
Authorities named on its published awards, ranked by distinct procedures, duplicate names merged.
Authorities named on this supplier’s published awards · ranked by distinct procedures · a framework or DPS adds one award record per appointed supplier
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What kinds of public bodies award work to this supplier.
Its award records by the authority’s published type, otherwise by its name. One framework can add many records.
Central government48%(14 awards)
14 of 29 awards are Central government (48%).Other public body28%(8 awards)
8 of 29 awards are Other public body (28%).Type not classified17%(5 awards)
5 of 29 awards are Type not classified (17%).Education7%(2 awards)
2 of 29 awards are Education (7%).
| Authority | Procedures | Share | Award records | Last activity |
|---|---|---|---|---|
| Financial Conduct Authority | 2 | 8.3% | 5 | 27 Feb 2026 |
| The Food Standards Agency | 2 | 8.3% | 2 | 19 Dec 2025 |
| Met Office | 2 | 8.3% | 2 | 30 Mar 2026 |
| Department of Health & Social Care | 2 | 8.3% | 2 | 10 Feb 2026 |
| Department for Business & Trade | 2 | 8.3% | 2 | 23 Oct 2025 |
| The British Broadcasting Corporation (BBC) | 1 | 4.2% | 2 | 1 Mar 2023 |
| Office for Students | 1 | 4.2% | 2 | 7 Feb 2025 |
| Ofcom | 1 | 4.2% | 1 | 25 Aug 2022 |
Share = of the 24 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.
Contracts endingi
Contracts that finish in the next 18 months.
Contracts ending in that window by the published end date or, where only a duration is published, an estimate from signature plus duration (marked). Neither, not counted.
An end date does not confirm a new procurement.
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Contracts that finish in the next 18 months.
Contracts ending in that window by the published end date or, where only a duration is published, an estimate from signature plus duration (marked). Neither, not counted.
An end date does not confirm a new procurement.
17 of 29 awards carry an end date, 3 estimated from the duration · not a retender forecast
| Contract | Ends | Published value |
|---|---|---|
| ReBLS - Qualitative Survey | 30 Nov 2026 | £49,920 |
| Trust Tracker Surveys 2026 -2027 | 31 Mar 2027 | £24,994 |
| Public Perception Market Research | 30 Jun 2027 | £58,630 |
Recent awards
Latest 29 of 29 award records naming this supplier
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- One profile per supplier. Built from award and contract notices that name this supplier; different spellings and registration numbers of the same company are merged into this profile.
- Values are published values. The table mirrors what the notice published: framework ceilings and joint awards are labelled and never counted as this supplier's money, and † marks a value taken from the contract notice when the award published none. Only awards made to this supplier alone count towards its value, excluding VAT. It is not turnover.
- Regions on this page are where the work is delivered, not the supplier’s registered address.
- Contract end dates. Published on 14 of 29 awards, estimated from the published duration on 3 more (marked “estimated”); those feed “Contracts ending”.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.